Responsibilities

• Manage a team of data analysts for a portfolio to ensure: (1) accurate and timely reporting/systems maintenance and communication, (2) proper data integration and aggregation from ad-servers, site analytics tools, publishers’ data and other data sources, (3) clear design and deployment of reports, (4) effective presentation of results and key learnings
• Guide clients towards measurement and marketing analytics best practices
• Collaborate with key agency partners to aid in analysts development of campaign goals and align them with key performance indicators
• Guide team in creation of relevant benchmarks for KPIs and diagnostic metrics
• Advise analysts on Identifying, gathering, integrating, and analyzing relevant data
• Support and develop analytics reports with actionable insights and recommendations to optimize campaign performance
• Troubleshoot issues related to data and analytics, including managing reporting/ad hoc requests and POVs
• Lead analytics presentations to clients and key agency partners
• Help to manage department-wide initiatives
• Review junior team members’ work and provide constructive feedback to ensure deliverables are client-ready
• Train and mentor junior team members in career development
• Help to identify gaps in the overall data strategy and processes and collaboratively implement enhancements
• Drive client conversations related to analytics and performance direction and available to answer key questions in regards to data strategy and performance
• Stay abreast of industry trends and developments
• In person client travel is required

Requirements

• Bachelor’s degree (Data/Analytics, Advertising/Marketing, Business preferred)
• 6-7+ years of experience in data & analytics and/or digital marketing
• Experience with ad serving and reporting tools (Google Campaign Manager)
• Strong experience with Microsoft Office applications, particularly Excel and PPT
• Experience with most of the following analytics applications: Google Analytics, Adobe Analytics, Tableau, Datorama (or similar data platform)
• Experience manipulating large data sets, interpreting data trends, and using a multitude of disparate data sources and tools
• Highly proficient in creating dashboards and custom reports with knowledge of visual techniques for data analysis and presentation
• Strong analytical ability, critical thinking, and proactive problem-solving skills
• Excellent written and verbal communication skills
• Ability to work in a fast-paced environment – both independently and in team setting – with excellent organizational and multi-tasking skills to prioritize effectively with customer–centric focus

Nice To Have

• Healthcare vertical experience (a plus)
• Datorama experience (a plus)

Benefits

• health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.