Responsibilities

• Understand client business objectives, market dynamics, and brand lifecycle stages.
• Apply qualitative and quantitative insights to inform strategic recommendations.
• Maintain knowledge of the HCP and DTC omnichannel landscape, media planning, and campaign measurement.
• Utilize research tools and resources to support planning and strategy development.
• Identify actionable customer, market, and business insights.
• Develop and communicate strategic recommendations for assigned brands.
• Partner with cross-functional teams to ensure strategic alignment throughout planning and execution.
• Contribute to thought leadership, marketplace trend analysis, and new business initiatives.
• Support process improvements and operational efficiencies.
• Mentor junior team members and provide strategic guidance.

Requirements

• 6–8+ years of experience in customer experience, brand strategy, media strategy, healthcare marketing, or related disciplines.
• Experience developing customer-centric strategies informed by market research, audience insights, and business objectives.
• Understanding of HCP and patient engagement, omnichannel marketing, and customer journey planning.
• Ability to translate complex data and insights into actionable strategic recommendations.
• Strong storytelling, presentation, and client communication skills.
• Experience working collaboratively across strategy, media, analytics, creative, and account teams.

Preferred

• Pharmaceutical experience preferred; healthcare, consumer health, or CPG experience a plus.

Benefits

• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.