Associate Director, Cross-Channel Planning at Beauty Co-Lab | New York, USA | $70K/yr – $125K/yr

Associate Director, Cross-Channel Planning

New York, USA (Hybrid)

$70K/yr – $125K/yrSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Drive integrated brand moments for a Beauty Co-Lab team by owning planning, cross-agency coordination, and go-to-market narratives.

Must-have: 7+ years in integrated planning, media strategy, multi-channel activation or account leadership.
Standout: Ability to map integrated plans to business objectives and measurement priorities.
Own integrated timelines, campaigns from planning to delivery and cross-functional alignment.

Job Description

Responsibilities

Own integrated timelines, deliverables, forums, and cross-agency accountability for major brand moments
Maintain the integrated campaign plan from planning through wrap
Translate integrated plans into BCL workflows and readiness requirements
Support moment strategy definition with BCL Planning, brand and agency partners
Shape integrated GTM narratives, audience approaches, media phasing, and channel roles across POE
Identify integration gaps and recommend improvements to strengthen impact
Ensure outputs ladder to business objectives and measurement priorities

Requirements

7+ years in integrated planning, media strategy, multi-channel activation or account leadership
Strong communication and cross-agency leadership capabilities
Working fluency in audience strategy, moment planning, cross-channel activation workflow
Highly organized operator with strategic instincts with proven ability to drive campaigns from inception to delivery
Comfort presenting to senior stakeholders and maintaining a strong POV

Preferred

Experience in full-funnel GTM development
Strong POV on cultural planning and media partnerships

Benefits

health insurance
vision insurance
dental insurance
401(k)
Healthcare Flexible Spending Account
Dependent Care Flexible Spending Account
vacation days
sick days
personal days
paid parental leave
paid medical leave
STD/LTD insurance benefits

Beauty Co-Lab

Beauty Co-Lab (BCL) is a bespoke Omnicom Group unit for L’Oréal USA delivering an industry-leading agency solution that drive business growth and transformation. We deliver data-driven, audience first full-funnel strategies that move people from consumers to brand advocates. For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty, with the goal of offering each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. At BCL, our mission is to co-create what's next and our team of beauty champions and media challengers possess modern media, commerce and analytics skillsets to keep pace with the rapidly changing ecosystem and reflect the wonderful diversity of the consumers and communities we serve. We are passionate about beauty, media and technology - if you are too, please check out our job listings and consider joining our team.

Founded in 2023

New York, New York, USA

295 employees (57 in marketing)