Associate Director, CRM Development

New York, USA (On-site)

$130K/yr – $170K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive Salesforce customization, integrations, and data quality to enable revenue teams across the GTM stack.

  • Own end-to-end Salesforce development (Apex, LWC, flows) and platform configuration.
  • Must-have: 5+ years Salesforce development and REST/SOAP integrations.
  • Standout: cross-functional data governance and tool-evaluation within Outreach, Gong, and MediaRadar.

Job Description

Responsibilities

  • Own end-to-end Salesforce development, including custom objects, flows, validation rules, permission sets, and platform configuration across Sales Cloud and any integrated products
  • Design, build, and maintain integrations between Salesforce and the broader GTM tech stack — including Outreach, Gong, MediaRadar, and other revenue-facing tools — ensuring clean, reliable data flow across systems
  • Partner with Revenue Operations and Sales leadership to translate business requirements into scalable technical solutions, managing the full development lifecycle from scoping through deployment
  • Govern data quality and integrity across the GTM stack, establishing standards for hygiene, deduplication, and taxonomy that support accurate reporting and forecasting
  • Evaluate, implement, and optimize new GTM technologies, serving as the internal subject matter expert on tool selection, vendor management, and platform roadmap

Requirements

  • Bachelor's degree in Computer Science, Information Systems, Business, or a related field required
  • 5+ years of hands-on Salesforce development experience, including custom objects, Apex, Lightning Web Components (LWC), flows, and REST/SOAP API integrations
  • Salesforce Administration Required

Benefits

  • Medical, Dental & Vision Plans
  • Flexible PTO
  • 401k w/ employer match
  • Full-time employees are eligible for comprehensive benefits (subject to the terms of applicable plans/policies/agreements, which will be made available to you after commencing employment)
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TripleLift

3.1 Glassdoor

TripleLift is the Creative SSP that transforms digital advertising through creative technology and innovative ad formats. We help publishers, advertisers, and agencies achieve measurable outcomes while enhancing user experiences.Discover how we bring creativity and results together.

Founded in 2012
New York, New York, USA
392 employees (32 in marketing)
41% recommend to a friend
17% CEO approval

Traffic Signals

Monthly Visitors
30.3K
Traffic Source Mix
Search
36%
Direct
46.9%
Referral
7.9%
Social
7.7%
Paid
1%

Headcount Trend

Current headcount: ~391

Marketing Team

Marketing Team Size
26 (7% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$16.6M
Last Raise
$10.5M
Private Equity, 5 years ago

Funding History

  • Mar 2021
    Private Equity
  • Jun 2015
    Series B • $10.5M
  • Mar 2014
    Series A • $4M

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