Associate Director, Creator Management

New York, USA (Remote)

$110K/yr – $120K/yrSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Lead Influencer Campaigns and creator strategy to drive brand outcomes with end-to-end ownership across multi-figure budgets.

  • Own campaign strategy and measurement across social influencer programs.
  • Must-have: 7+ years in digital or influencer marketing; proven management of multi-figure campaigns.
  • Standout: Established influencer network and startup-ready process mindset.

Job Description

Responsibilities

  • Be accountable for the overall success of Influential's social campaigns
  • Build and execute creator strategies specific to campaigns, refine current success metrics, and introduce new success metrics
  • Support training of all aspects of planning and audience reporting, use of research tools, as well as the development of writing and presentation skills
  • Liaise between the campaign management team and other key internal groups on each account (account management, research/analytics, operations) to ensure client needs are being met
  • Oversee Influencer “casting”, negotiation, contracting and content management across different brand campaigns.
  • Knowledge of offline and online space; strong understanding of the relationship between brand, media, and consumer
  • Well versed in the influencer marketing space or strong interest in the industry
  • Working knowledge of online performance tracking and brand measurement tools
  • Strong organizational skills with the ability to multitask, detail-oriented with attention to schedules and timelines, and maintenance of records and materials
  • A self-starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross-functional teams

Requirements

  • 7+ years of experience working in a digital, advertising, or influencer marketing environment
  • Experience managing multiple 6 to 7 figure projects at one time in a fast-paced environment
  • Expert negotiating skills and management of six figure Influencer campaign budgets
  • Established and extensive network of managers/agents or Influencer contacts.
  • Direct experience with on-site Influencer activations
  • Knowledge of offline and online space, with a strong understanding of the relationship between brand, media, and consumer
  • Working knowledge of online performance tracking and brand measurement tools
  • A self-starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross-functional teams
  • Strong organizational skills and attention to details, while juggling multiple projects and timelines
  • Comfortable working in a startup environment, creating organization and processes where none may exist

Preferred

  • Knowledge of all major social platforms and recent trends on Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube, and more

Benefits

  • medical coverage
  • dental
  • vision
  • disability
  • 401K
  • parential and family care leave
  • family forming assistance
  • tuition reimbursement
  • flexible time off
Influential logo

Influential

2.8 Glassdoor

Influential is the global leader in influencer marketing, founded in 2013, and is the only influencer company that is a preferred partner of all major social media platforms. Influential uses the industry’s richest data, powered by the smartest AI and human intelligence, to precisely match audiences with creators delivering ROI and measurable business outcomes for brands. Our obsession with brand safety and commitment to inclusion underpins everything we do, and we are trusted by over 60% of Fortune 500 brands.

Founded in 2013
Las Vegas, Nevada, USA
483 employees (119 in marketing)
28% recommend to a friend
43% CEO approval

Traffic Signals

Monthly Visitors
18.3K
Traffic Source Mix
Search
34.3%
Direct
55.3%
Referral
5.5%
Social
3.4%
Paid
1.3%

Headcount Trend

Current headcount: ~484

Marketing Team

Marketing Team Size
110 (23% of company)
Median Career Experience
15 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$51.5M
Last Raise
$15M
Convertible Note, 4 years ago

Funding History

  • Nov 2021
    Convertible Note • $15M
  • Jun 2018
    Series B • $12M
  • Sep 2017
    Series Unknown • $14.5M

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