Associate Director, Creative - Talent Pool at Darkroom | New York, USA

Darkroom

Associate Director, Creative - Talent Pool

New York, USA (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

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Job Summary

Lead high-tempo creative strategy and direction for performance ad programs across Meta, TikTok, YouTube, and more, turning strategy and data into compelling short-form ads.

Own short-form video and static ad concepts that drive metrics like thumb-stop and clickthrough rates.
Must-have: 3+ years in creative strategy for performance ads with a track record in short-form video.
Standout: Proficiency with AI tools (ChatGPT, Midjourney, Runway) and design in Figma/Creative Suite.

Job Description

Responsibilities

Lead high-tempo creative strategy and direction for full-funnel ad programs, typically Meta and TikTok, but also YouTube, Amazon, and Display Platforms.
Deliver expert advice, concepts, directions, and briefs to sell products and services through short-form video.
Translate client’s marketing strategy and performance data into clear, compelling ad concepts (This includes using metrics like thumb-stop rate, hold rate, and clickthrough rate. You’re super comfortable adapting creatives to impact these metrics).
Brief Designers and Editors on the creation of assets including static ads, animations, mobile-first videos, and storyboards for short-form content.
Present creative work to stakeholders and clients with clarity, confidence, and strategic rationale.
Monitor performance data in collaboration with the marketing team to inform creative iterations and improve results over time.

Requirements

3+ years of creative strategy work on performance ad programs, with specific focus working on short form video and statics.
A digital portfolio showcasing performance ad work that includes short-form video, motion, and statics.
You can storyboard, cut, and ship ads.
You speak in hooks, angles, and metrics.
You already use tools like ChatGPT, Midjourney, Perplexity, Icon, Runway, or similar to increase speed and volume.
You’re an excellent communicator, both in writing and when presenting to clients.
You can turn vague goals into testable concepts, track results, and call the next iteration without hand-holding.
Deep in Figma including Auto Layout, Components, and handoff. Strong in Adobe Creative Suite.

Preferred

Experience with AI-assisted elements in shipped ads.
Experience with AI-powered creative optimization and performance testing.

Benefits

Unlimited PTO + US holidays: Rebooting is part of the work. Take the time you need to stay sharp.
Remote-First Culture: Many roles are fully remote. Employees based in or near our New York or Lisbon HQs are expected to work hybrid with weekly in-office time. Hub locations include the Brazil and Spain.
Health & Wellness: Company-sponsored medical, dental, and vision coverage.
Finances, growth, and retirement: Darkroom offers a robust 401(k) program with company match and profit-sharing opportunities to help you save and grow as the company grows.
Parental Leave: Flexible parental leave to support new parents during this important transition.
Growth: Our interdisciplinary model gives every Darkroomer exposure far beyond their core role. Grow your skills, expand your influence, and stay at the forefront of the industry.

Darkroom

Darkroom is a technology-driven growth marketing firm focused on growth-stage consumer companies. We were founded in 2017 out of a conviction that the iconic ad agencies of tomorrow would look very different. Darkroom is a human services firm built on a universal AI commerce layer called Matter. Our model deploys a unique blend of senior, human resources enriched by an agentic technology stack that enhances output, efficiency, and revenue generation for our clients. Our team has been responsible for billions of dollars in trackable revenue across the various e-commerce marketplace, direct-to-consumer, and social commerce programs under management. Using research aggregated across these engagements, we accelerate results for our portfolio by developing high-impact digital strategies that unlock gateways to revenue growth, transform marketing operations, and prioritize profitability.What started as a boutique design agency evolved into one of the fastest-growing private companies in America (Inc. 5000), one of the most successful results-driven performance media agencies of the 2020s (Varos), and esteemed recognition by Forbes 30 Under 30 for our founders’ contribution in Marketing & Advertising (Forbes).SERVICES:Darkroom strictly focuses on developing the next-generation of digital services. We choose to add impact in the areas where brands presently need them most and over-index on e-commerce marketplace, direct-to-consumer, and social commerce services that deliver trackable revenue. Core Darkroom service verticals include E-commerce Marketplace Management, Retail Media, Paid Media Management, Performance Creative, Social Commerce, and Customer Retention, among others. We are the only performance agency with a design-grade creative team and a certified Chief Creative Officer. These creative sensibilities are infused into our growth marketing.Darkroom is sister to Matter, our commerce technology layer.

Founded in 2017

New York, New York, USA

125 employees (59 in marketing)

darkroomagency.com