Own the brand-level creative engine for social, turning audience insight into platform-native concepts and recurring properties that scale across campaigns.

• Creative Strategy & Ideation: Develop brand-level creative platforms, campaign concepts, and content systems for assigned accounts — grounded in audience insight, cultural relevance, and platform intelligence.
• Creative Strategy & Ideation: Translate brand objectives, business goals, and social data into sharp creative briefs and conceptual territories that inspire original, high-performing work.
• Creative Strategy & Ideation: Synthesize performance data, platform trends, and social signals into continuously evolving creative direction — ensuring strategy is sharpened by what the audience is actually responding to.
• Creative Strategy & Ideation: Serve as the conceptual pressure-test for ideas before they enter production — ensuring concepts are grounded in social platform reality and built to perform, not just to win in a deck.
• Creative Strategy & Ideation: Bring creative strategic recommendations to Director-level leadership for alignment, input, and integration into broader portfolio and agency direction.
• Creative Conceptualization & Campaign Development: Develop original, data-backed creative concepts and campaign platforms built to earn attention, drive measurable outcomes, and build brand equity on social media.
• Creative Conceptualization & Campaign Development: Build and evolve recurring content frameworks, storytelling systems, and creative properties that give assigned brands a consistent, recognizable identity in the feed.
• Creative Conceptualization & Campaign Development: Identify reactive opportunities in culture and on-platform in real time — and develop creative concepts that allow the team to act on them inside the window.
• Creative Conceptualization & Campaign Development: Design creative that invites participation and seeds community, not just consumption.
• Production Partnership & Creative Translation: Partner closely with Social Producers to translate fully developed creative concepts and strategic direction into best-in-class campaign and content delivery.
• Production Partnership & Creative Translation: Provide direction to produce clear, thorough creative briefs and conceptual guidance that allow Social Producers, creators, editors, and designers to execute with confidence and without ambiguity.
• Production Partnership & Creative Translation: Maintain an active creative relationship throughout the production process — serving as the strategic and conceptual point of escalation when execution decisions require creative judgment.
• Production Partnership & Creative Translation: Contribute to creative frameworks and repeatable ideation structures that allow the production team to ship consistently without sacrificing originality or brand integrity.
• Brand & Community Building: Build and evolve the creative identity of assigned brands on social — ensuring strategic consistency across always-on content, campaigns, and reactive moments.
• Brand & Community Building: Develop storytelling frameworks and recurring creative properties that audiences return to and that strengthen brand equity over time.
• Brand & Community Building: Apply a social-first creative philosophy that puts platform behavior, audience psychology, and cultural context at the center of every concept.