Responsibilities

• Develop creative concepts that differentiate the brand and resonate with the target audience.
• Generate innovative and strategic ideas for beauty campaigns that align with client objectives.
• Determine the optimal media mix and social platform allocation for maximum impact.
• Provide clear guidance to creative and creator teams to ensure that the creative execution aligns with the campaign's strategic vision.
• Craft persuasive and compelling brand stories that connect with consumers on an emotional level.
• Develop key messaging and positioning that effectively communicates the brand's value proposition.
• Utilize consumer insights and market data to inform creative decisions and refine campaign strategies.
• Create and deliver persuasive presentations to beauty brands that outline the strategic rationale behind campaign concepts and ideas.
• Collaborate closely with internal teams including Account Management, Creator Management, and Integrated Strategy to ensure creative is seamlessly translated into campaign execution.
• Stay current on industry trends, emerging technologies, and best practices in advertising and creative strategy.

Requirements

• At least 7+ years experience in creative strategy with an emphasis on influencer marketing.
• Confidence in leading creator first thinking and acting as a creative partner to the client.
• You stay up-to-date on the latest trends and innovations in the social realm.
• Comfortable navigating the nuances of developing creative ideation and strategy for skincare brands.
• Prior experience crafting creative concepts for beauty clients.
• You're an insanely strong communicator with presentation skills that command attention.
• You must have strong writing skills…because you’re going to write…a lot.
• You have an eye for design/aesthetics.
• You have a bias for action and don’t wait to improve our team’s output.
• You’re comfortable creating organization and processes where none may already exist.

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.