Associate Director, Creative

Miami, FL (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive hands-on creative strategy and production for high-performance ad campaigns, with a focus on short-form video and static assets.

  • Must-have: 3+ years in creative strategy for performance ads, with short-form video and statics.
  • Standout: Ability to storyboard, cut, ship ads, and edit in Figma/Photoshop/Illustrator.
  • Standout: Data-driven approach using hold rate, thumb-stop rate, CTR, and CPA to drive tests and iterations.

Job Description

Responsibilities

  • Creative Strategy: Lead high-tempo creative strategy and direction for full-funnel ad programs, typically Meta and TikTok, but also YouTube, Amazon, and Display Platforms.
  • Short Form Video Expert: Deliver expert advice, concepts, directions, and briefs to sell products and services through short-form video.
  • Data Analysis: Translate client’s marketing strategy and performance data into clear, compelling ad concepts (This includes using metrics like thumb-stop rate, hold rate, and clickthrough rate. You’re super comfortable adapting creatives to impact these metrics.)
  • Cross-Team Collaboration: Brief Designers and Editors on the creation of assets including static ads, animations, mobile-first videos, and storyboards for short-form content. You’re capable of jumping into shape up a design in Figma or whip up an ad yourself without concern, if need be. This isn’t the role for strategy-only folks.
  • Executive Presentation: Present creative work to stakeholders and clients with clarity, confidence, and strategic rationale.
  • Performance Iteration: Monitor performance data in collaboration with the marketing team to inform creative iterations and improve results over time.
Darkroom logo

Darkroom

Darkroom is a technology-driven growth marketing firm focused on growth-stage consumer companies. We were founded in 2017 out of a conviction that the iconic ad agencies of tomorrow would look very different. Darkroom is a human services firm built on a universal AI commerce layer called Matter. Our model deploys a unique blend of senior, human resources enriched by an agentic technology stack that enhances output, efficiency, and revenue generation for our clients. Our team has been responsible for billions of dollars in trackable revenue across the various e-commerce marketplace, direct-to-consumer, and social commerce programs under management. Using research aggregated across these engagements, we accelerate results for our portfolio by developing high-impact digital strategies that unlock gateways to revenue growth, transform marketing operations, and prioritize profitability.What started as a boutique design agency evolved into one of the fastest-growing private companies in America (Inc. 5000), one of the most successful results-driven performance media agencies of the 2020s (Varos), and esteemed recognition by Forbes 30 Under 30 for our founders’ contribution in Marketing & Advertising (Forbes).SERVICES:Darkroom strictly focuses on developing the next-generation of digital services. We choose to add impact in the areas where brands presently need them most and over-index on e-commerce marketplace, direct-to-consumer, and social commerce services that deliver trackable revenue. Core Darkroom service verticals include E-commerce Marketplace Management, Retail Media, Paid Media Management, Performance Creative, Social Commerce, and Customer Retention, among others. We are the only performance agency with a design-grade creative team and a certified Chief Creative Officer. These creative sensibilities are infused into our growth marketing.Darkroom is sister to Matter, our commerce technology layer.

Founded in 2017
New York, New York, USA
125 employees (59 in marketing)

Traffic Signals

Monthly Visitors
23.6K
Traffic Source Mix
Search
34.6%
Direct
47.4%
Referral
9.6%
Social
7.2%
Paid
1%

Headcount Trend

Current headcount: ~125

Marketing Team

Marketing Team Size
33 (26% of company)
Median Career Experience
8 years
Median Tenure
5.5 years