Responsibilities

• Lead the development and execution of the YMCA’s public relations strategy, including media outreach, media monitoring, press coordination, and crisis communication support.
• Create and maintain organization-wide messaging frameworks, brand positioning, and storytelling narratives that reflect the YMCA’s mission and impact.
• Ensure message consistency and effectiveness across all internal and external communication channels.
• Own the planning, development, and implementation of integrated communications campaigns to support membership, programs, fundraising, advocacy, and community initiatives.
• Coordinate campaign execution across digital channels, print, email, media, social media, and internal stakeholders.
• Track campaign performance and media outcomes. Use data to report on effectiveness and recommend improvements.
• In conjunction with the executive director, develop department-wide quarterly campaign plans to help the team achieve a thoughtful, proactive approach to external and internal communications.
• Partner directly with Operations (programs & membership), Human Resources, and Financial Development to ensure communication priorities are aligned, well-timed, and supportive of organizational goals.
• Serve as an advisor to organizational leaders on communications best practices, timing, messaging, and public positioning.
• Serve as the primary media contact for the YMCA of Greater Oklahoma City, building strong relationships with local and regional media outlets.

Requirements

• Bachelor's degree in a related field
• At least 2 years of full-time experience in a related role
• Knowledge of and familiarity with AP style
• Experience as an admin in Meta Business Suite

Preferred

• At least 3 years of full-time experience in a related role
• Experience working full-time for a nonprofit organization
• Proficient with Canva, Mailchimp, WordPress, and Microsoft Office products, including Outlook, Teams, Excel, Word, and SharePoint
• Experience using Google Ads Manager
• Customer service and reputation management experience a plus