Associate Director, Commerce (Remote US)

Irvine, CA (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive B2B commerce via strategic feed management across multiple marketplaces with senior client leadership and AI-enabled improvements.

  • Must-have: 5+ years in performance marketing with direct feed management experience
  • Standout: Amazon Seller/Vendor Central experience and AI-augmented catalog work
  • Founding, leadership, and cross-channel impact in a fast-growing division

Job Description

Responsibilities

  • Lead product feed strategy across a portfolio of B2B clients from initial audit through full-channel optimization
  • Own feed architecture, attribute taxonomy, and feed health across Google Shopping, Microsoft Shopping, Amazon Business, and emerging B2B channels
  • Manage marketplace presence and performance for clients on Amazon Seller Central and Vendor Central — with working knowledge of Amazon Business-specific features (quantity discounts, business pricing tiers, tax exemption, procurement integration)
  • Translate complex B2B product catalogs — 10K+ SKUs, technical specs, compliance data, tiered pricing — into clean, performant feed structures
  • Apply our proprietary three-treatment pricing framework (Advertise / Exclude / Route to RFQ) across client catalog strategies
  • Serve as the senior strategic point of contact across your client portfolio
  • Lead QBRs, executive reporting, and strategic roadmaps with confidence
  • Identify expansion opportunities and proactively bring them to the table before the client asks
  • Co-build the Directive Commerce methodology — document it, pressure-test it, and own it
  • Actively use AI tools to improve feed quality, catalog management, and client deliverables; establish the standard for AI-augmented commerce work at this division

Requirements

  • 5+ years in performance marketing with at least 3 years of direct, hands-on experience in product feed management and marketplace operations — not adjacent to it
  • Deep platform fluency: Feedonomics (strongly preferred), DataFeedWatch, or equivalent enterprise feed management tools
  • Demonstrated Google and Microsoft Shopping campaign management at scale
  • Amazon Seller Central and/or Vendor Central experience required; Amazon Business experience is a meaningful differentiator
  • Experience with B2B ecommerce, industrial distribution, or high-SKU catalogs — you understand why a 100K SKU catalog is a different problem than a 500-SKU DTC brand
  • Executive presence: you can run a QBR with a VP, hold your ground in a strategic disagreement, and represent the division externally
  • People leadership: you''ve managed or mentored direct reports and take their development seriously
  • A builder''s orientation: you''re energized by the blank page, not slowed by it
  • Practical, already-integrated AI fluency — not theoretical
Directive logo

Directive

The world's largest B2B brands trust the global team at Directive Consulting to bring their performance marketing campaign results to life. Directive's proven Customer Generation methodology has generated +$1B in revenue for clients in the last 10 years by blending best-in-class campaigns across Paid Media, Content + SEO, Design, Strategy, and RevOps. It's time for B2B companies to stop guessing about marketing ROI and start predicting sales revenue with industry-leading financial modeling. Build a winning game plan with Directive. You can find our talented team in the Americas, EMEA, and APAC!

Founded in 2014
Irvine, California, US
211 employees (116 in marketing)

Traffic Signals

Monthly Visitors
50.6K
Monthly Google Ads Budget
$40.5K
Traffic Source Mix
Search
45.7%
Direct
39.6%
Referral
8.7%
Social
4.8%
Paid
1%

Headcount Trend

Current headcount: ~230

Marketing Team

Marketing Team Size
107 (47% of company)
Median Career Experience
9 years
Median Tenure
2.2 years