Responsibilities

• The Associate Director, Programmatic Commerce will utilize their retail expertise to drive excellence in tactical activation and day-to-day management of programmatic-based activations.
• You will lead audience and creative strategy development, competitive research, day-to-day campaign setup, management, and reporting of programmatic media buys.
• This role will be focused on programmatic activations across several retailer media networks and DSPs, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.
• You will connect directly with the retail media networks at each of the key customers on behalf of, and in partnership with the client.
• You will be supporting the Director, Programmatic Commerce as we seek to maximize retail media investment for our client accounts.
• An entrepreneurial spirit with a bias for action and problem-solving is necessary to be successful in this role.
• Manage a team of direct reports and their career development.
• Oversee programmatic media activations across several retailer media networks and DSPs, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.
• Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment, including the use of retail bid management technologies where applicable such as Pacvue, Skai, and Epsilo.
• Maintain excellent relationships with key account stakeholders to maximize promotional opportunities and assist them in navigating the Commerce activation landscape.
• Ensure on-going campaign compliance to GroupM established guidelines and best practices.
• Lead the incorporation of cross-channel testing and optimization strategies.
• Prepare campaign performance reports on a weekly, monthly, and quarterly basis.
• Synthesize key data points, identify trends, and recommend activities to maximize business results and deliver an optimal customer experience.
• Address technical issues with media campaign serving.
• Stay up to date on changing marketplace dynamics surrounding ad products, technology and measurement across programmatic partners.
• Manage reconciliation, invoicing/billing, trafficking, and mapping data to our internal media campaign management platform.