Associate Director, Campaign Development Lead - HPV Franchise (Hybrid)

North Wales, PA (Hybrid)

$142K/yr – $224K/yrSenior Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own and orchestrate digital campaigns and customer experience with cross-functional teams, balancing tactical execution with strategic design in a fast changing, data driven healthcare marketing context.

  • Campaign planning and experience ownership across integrated digital programs.
  • AGILE, test-and-learn governance guiding co-design with architects, legal, medical, and regulatory teams.
  • Content, channels, and tooling decisions that shape strategy, execution, and market delivery.

Job Description

Responsibilities

  • Lead the development of customer experience and campaign planning
  • Shape and orchestrate fully integrated digital campaigns
  • Lead agency and internal teams through the creative process for campaigns, resources, and content
  • Use digital knowledge to employ new technologies and channels, developing customer-experience best practices and targeting
  • Employ AGILE practices and a test-and-learn approach through each phase of the project
  • Contribute to strategy development, creative development, approval, and market delivery
  • Impact the final product through careful coordination and execution

Requirements

  • Bachelor's degree (BS/BA)
  • 5+ years of combined digital marketing/marketing support or sales experience
  • Ability to work at our North Wales (Upper Gwynedd), Pennsylvania office at least 3 days per week
  • Ability to work effectively in an ambiguous space, shifting from the tactical to the strategic
  • Capability to collaborate and drive change during co-design, co-creation, and execution phases of creative development
  • Strong digital acumen and understanding of criteria for effective digital content
  • Knowledge/experience in healthcare marketing and/or promotion
  • Demonstrated ability to implement marketing strategies that work
  • Excellent business and communication/influencing skills
  • Experience and success in a cross-functional team leadership role
  • Well organized, highly motivated, process-driven, results-oriented
  • Ability to re-balance priorities and manage multiple tasks
  • Understanding of maximizing digital channels, techniques, and operating models
  • Ability to thrive in a data-driven, fast-paced setting defined by change
  • Innovative thinking

Nice to have

  • Digital marketing experience in the pharmaceutical industry

Benefits

  • comprehensive package of benefits.
  • medical, dental, vision healthcare and other insurance benefits (for employee and family)
  • retirement benefits, including 401(k)
  • paid holidays, vacation, and compassionate and sick days

Traffic Signals

Monthly Visitors
683.2K
Traffic Source Mix
Search
43.9%
Direct
40.8%
Referral
9.4%
Social
4.9%
Paid
0.8%

Headcount Trend

Current headcount: ~127

Marketing Team

Marketing Team Size
4 (3% of company)
Marketing Roles Posted (Last 30 Days)
10

Funding

Total Funding
$74M
Last Raise
$56M
Series B, 5 years ago

Funding History

  • Sep 2020
    Series B • $56M
  • Mar 2020
    Venture Round • $3M
  • Jan 2017
    Series A • $15M