Associate Director, Campaign Development Lead - HIV Franchise

North Wales, PA (Hybrid)

$142K/yr – $224K/yrSenior Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the end-to-end campaign engine that shapes customer experience from strategy to market delivery while leading cross functional teams in a data driven AGILE environment.

  • Own integrated digital campaigns across channels, coordinating agency and internal teams through the creative process.
  • Lead co design, co creation, and execution with architects, scrum masters, legal, and regulatory partners.
  • Shape strategy, creative development, approvals, and delivery to impact the final product and patient experience.

Job Description

Responsibilities

  • Put your marketing strategy into action as you lead the development of our customer experience and campaign planning.
  • Leveraging your strong understanding of customer insights, you'll shape and orchestrate fully integrated digital campaigns and confidently lead our agency and internal teams through the creative process for campaigns, resources, and relevant content.
  • Employing AGILE practices and a test-and-learn approach through each phase of the project, you'll wear many different hats as you collaborate with - architects, scrum masters, agency contractors, internal legal, medical, and regulatory teams in the co-design, co-creation, and execution of campaign plans every step of the way.
  • You'll be crucial in strategy development, creative development, approval, and market delivery, impacting the final product significantly.

Requirements

  • Bachelor's Degree (BS/BA)
  • Minimum of 5 years of combined digital marketing/marketing support or sales experience
  • Ability to work at our North Wales (Upper Gwynedd), Pennsylvania office at least 3 days per week
  • Ability to work effectively in an ambiguous space, shifting from the tactical to the strategic
  • Capacity to effectively collaborate and drive change while focusing on the co-design, co-creation, and execution phases of creative development
  • Strong digital acumen and understanding of criteria for effective digital content
  • Knowledge/experience in healthcare marketing and/or promotion
  • Demonstrated ability to implement marketing strategies that work
  • Excellent business and communication/influencing skills
  • Experience and success in a cross-functional team leadership role
  • Well organized, highly motivated, process-driven, results-oriented personality
  • Ability to re-balance priorities and assume responsibility in a multi-tasking environment
  • Understanding of how to maximize digital channels, techniques, and operating models
  • Ability to thrive within a data-driven, fast-paced setting defined by change
  • Innovative thinking
  • Preferred Qualifications: Digital marketing experience in the pharmaceutical industry

Preferred

  • Digital marketing experience in the pharmaceutical industry

Benefits

  • We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days.

Traffic Signals

Monthly Visitors
683.2K
Traffic Source Mix
Search
43.9%
Direct
40.8%
Referral
9.4%
Social
4.9%
Paid
0.8%

Headcount Trend

Current headcount: ~127

Marketing Team

Marketing Team Size
4 (3% of company)
Marketing Roles Posted (Last 30 Days)
10

Funding

Total Funding
$74M
Last Raise
$56M
Series B, 5 years ago

Funding History

  • Sep 2020
    Series B • $56M
  • Mar 2020
    Venture Round • $3M
  • Jan 2017
    Series A • $15M