Associate Director, Brand Strategy at Digitas North America | New York, USA | $107K/yr – $171K/yr

Digitas North America

Associate Director, Brand Strategy

New York, USA (On-site)

$107K/yr – $171K/yrManager6+ years expFull time

Posted 5 months ago

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Job Summary

Strategic leadership is at the core, blending creativity, data, and culture to drive brand growth while translating challenges into actionable platforms. The role oversees integrated strategy across Brand, Digital, Communications, and Media, with a strong emphasis on consumer insight and collaboration. It also includes mentoring senior planners and representing the agency’s strategy voice externally.

Job Description

Responsibilities

Shaping and articulating a clear strategic vision that aligns creativity, data, and cultural relevance to drive brand growth.
Translating business challenges into actionable brand platforms that drive measurable results.
Overseeing strategy across Brand, Digital, Comms, and Media to ensure consistency and connection throughout the brand experience.
Partnering with the Creative Director and providing inspiration for the Creative Department
Championing the fusion of creativity and intelligence — ensuring every idea is emotionally powerful and strategically sound.
Driving deep understanding of people, culture, and context — turning insights into ideas that resonate emotionally and drive action.
Advocating for the consumer’s voice at every stage of the brand journey
Leading the charge to create and champion our own original organizing ideas, and reducing our reliance on activating those of other agencies
Partnering with Data & Analytics teams to bring performance and behavioral insights into brand storytelling.
Measuring the impact of brand work through effectiveness frameworks, KPIs, and cultural traction.

Digitas North America

3.9 Glassdoor

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Founded in 1980

Boston, Massachusetts, US

2.8K employees (892 in marketing)

www.digitas.com

74% recommend to a friend

82% CEO approval