Responsibilities

• Media Planning, Strategy & Execution
• Analyze enterprise business objectives, target audiences, and insights to create comprehensive, brand-aligned media strategies; adapt strategies as conditions evolve
• Lead integrated media strategy and planning processes, including briefing, execution planning, and ongoing implementation
• Present media strategies, execution plans, and performance outcomes to senior and executive stakeholders. Own and develop audience strategies based on funnel stage, audience type, demographic needs, product line, or enterprise initiative
• Oversee day-to-day media execution for brand campaigns, providing clear directions to media partners on trafficking, creative schematics, and optimization opportunities
• Media Strategy Leadership, Stewardship & Capability Building
• Expand internal media capabilities by identifying opportunities to upskill teams, refine processes, and evolve enterprise media practices over time
• Stay on top of media, platform, and consumer behavior trends; proactively translate insights into clear recommendations and opportunities aligned to enterprise brand strategy
• Function as a thought leader and internal center of excellence for media across traditional, digital, social, and emerging channels across the enterprise
• Represent the brands in cross-functional and enterprise forums, advising stakeholders on media strategy, investment decisions, and evolving opportunities
• Evaluate emerging platforms, formats, partnerships, and technologies to assess enterprise applicability and business value
• Build and socialize best practices across the organization, including governance models, influencer strategy, test-and-learn frameworks, and measurement approaches

Requirements

• 5+ years of experience in a consumer marketing or advertising role
• 5+ years of media planning experience, preferably at a media agency
• 5+ years of experience with Microsoft Office suite and Adobe
• 3+ years of experience building or advancing internal marketing or media capabilities
• 2+ years of demonstrated campaign management experience, with the ability to develop and execute multi-channel marketing campaigns

Nice To Have

• Health care or regulated industry experience
• Proven solid strategic thinking, problem-solving, and executive communication skills
• Proven confidence presenting to senior and executive-level stakeholders
• Proven ability to navigate ambiguity, manage competing priorities, and adapt quickly to change
• Proven growth mindset with a passion for continuous learning and innovation
• All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy

Benefits

• a comprehensive benefits package
• incentive and recognition programs
• equity stock purchase and 401k contribution
• all benefits are subject to eligibility requirements