Responsibilities

• Collaborate and lead development of media and communications strategies:
• Partner with strategic solutions to interrogate client briefs and respond as relevant
• Work with strategic solutions and audience outcome teams to develop recommended audience approaches, including identifying sources of growth, segmenting and prioritizing audiences, and developing audience data strategies
• Develop a strong understanding of target audiences, including multicultural segments, using research tools and data-led analysis
• Craft effective communications strategies rooted in audience insight and a deep understanding of the client's business
• Partner with cross-functional agencies to integrate media into holistic marketing strategies and creative ideas
• Present strategic approaches and/or media strategies to clients
• Steward client budgets and media plan scenarios:
• Oversee and evaluate full-funnel media plan budget scenarios and recommended channel allocations using proprietary and syndicated tools, applications, historical performance data, and audience insights
• Assist direct reports in routine budget QA, troubleshooting, and problem solving

Requirements

• 5+ years of experience in digital media planning across channels with increasing responsibility
• Previous team management experience
• Experience working within media systems/platforms (Kantar, Media Tools Flowchart Software, R/F and Optimization Software, comScore, Prisma, Mbox, MRI/GfK, GWI, etc.)
• Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint
• Proven expertise in holistic media strategy, planning, implementation, and reporting.
• Strong budget management experience, including forecasting and actualizing budgets.
• Demonstrated business acumen with a track record of success in media services.
• Ability to think strategically and critically, offering unconventional solutions to complex problems.
• Strong relationship-building skills with clients, vendors, and media representatives, with a history of negotiating effectively to achieve desired outcomes.
• Excellent communication and presentation skills to effectively lead meetings with key clients and internal stakeholders

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.