Responsibilities

• Collaborate and lead development of media and communications strategies:
• Partner with strategic solutions to interrogate client briefs and respond as relevant
• Work with strategic solutions and audience outcome teams to develop recommended audience approaches, including identifying sources of growth, segmenting and prioritizing audiences, and developing audience data strategies
• Develop a strong understanding of target audiences, including multicultural segments, using research tools and data-led analysis
• Craft effective communications strategies rooted in audience insight and a deep understanding of the client's business
• Partner with cross-functional agencies to integrate media into holistic marketing strategies and creative ideas
• Present strategic approaches and/or media strategies to clients
• Steward client budgets and media plan scenarios:
• Oversee and evaluate full-funnel media plan budget scenarios and recommended channel allocations using proprietary and syndicated tools, applications, historical performance data, and audience insights
• Assist direct reports in routine budget QA, troubleshooting, and problem solving
• Identify optimal creative formats and messaging for creative concepting and tactical planning
• Effectively manage clients, direct reports & cross-functional teams:
• Oversee timelines, projects, and cross-functional teams effectively
• Perform quality assurance (QA) and review client deliverables to ensure accuracy, quality, and excellence in financial stewardship, budget management, POVs, internal briefs, and recommendations
• Build strong, collaborative client relationships to instill trust and authority on behalf of the agency
• Coach and support direct reports in skill development, ensuring the completion of mandatory trainings
• Manage and develop direct reports through catch-ups, soliciting 360-degree feedback, and evaluating performance through wrap-up sessions as directed by Publicis
• Deliver thought leadership:
• Craft points of view (POVs) on key category, competitive, client, and media opportunities
• Identify and implement optimizations for agency and client processes, tools, and systems
• Maintain in-depth knowledge of media trends and clients' categories

Requirements

• 5+ years of experience in digital media planning across channels with increasing responsibility
• Previous team management experience
• Experience working within media systems/platforms (Kantar, Media Tools Flowchart Software, R/F and Optimization Software, comScore, Prisma, Mbox, MRI/GfK, GWI, etc.)
• Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint
• Proven expertise in holistic media strategy, planning, implementation, and reporting.
• Strong budget management experience, including forecasting and actualizing budgets.
• Demonstrated business acumen with a track record of success in media services.
• Ability to think strategically and critically, offering unconventional solutions to complex problems.
• Strong relationship-building skills with clients, vendors, and media representatives, with a history of negotiating effectively to achieve desired outcomes.
• Excellent communication and presentation skills to effectively lead meetings with key clients and internal stakeholders

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.