Responsibilities

• Cultural Programming & Brand Moments
• Concept and build the brand moments, activations, partnerships, cultural ideas, and real-world experiences that help ButcherBox show up with more relevance, distinction, and point of view.
• Own the brand’s cultural programming calendar as a strategic tool for building awareness, affinity, conversation, and brand meaning.
• Translate business and brand priorities into consumer-facing ideas that feel timely, ownable, useful, and worth talking about.
• Bring forward ideas that connect ButcherBox to culture in ways that feel natural, not forced. Sharp, not gimmicky. Distinct, not generic.
• Identify where ButcherBox has permission to show up and where we can create new permission through creativity, usefulness, and conviction.
• Partner closely with creative, social, PR, growth, retail, product, member experience, and CX to make sure brand moments connect across the business and do not live as one-off ideas.
• Brand Activations & Experiences: Lead the concepting and execution of brand activations, pop-ups, events, IRL experiences, community moments, and surprise-and-delight programs.
• Shape the full experience from the core idea to the details people remember.
• Bring a high-taste lens to everything: the concept, the environment, the language, the partner, the takeaway, the guest experience, and the follow-through.
• Know how to make small ideas feel big, and big ideas feel simple enough to actually execute.
• Manage the moving pieces needed to bring activations to life, including timelines, budgets, vendors, production partners, and cross-functional teams.
• Build moments that feel unmistakably ButcherBox, not like something any food brand could have done.
• Partnerships & Cultural Opportunities: Concept and develop partnerships, collaborations, creator moments, talent ideas, founder-led opportunities, and community-driven programs that extend ButcherBox into culture.
• Evaluate opportunities through the lens of brand fit, audience relevance, cultural heat, business value, and whether the idea has a real reason to exist.
• Spot unexpected ways for ButcherBox to show up, then turn those opportunities into ideas that feel simple, sharp, and ownable.
• Partner with social, PR, and creative to make every partnership work harder across channels.
• Bring a strong point of view on who we should align with, what we should make together, and how the collaboration should live in the world.
• Brand Platform in Action: Help translate the brand platform into real-world behaviors, ideas, partnerships, activations, member moments, and company-wide initiatives.
• Act as a filter for what feels like ButcherBox and what does not and Help teams understand how the brand should show up beyond campaigns: in culture, in member experience, in retail, in partnerships, in service moments, and in the details people remember.