Associate Director, Brand Analytics, CNS Pipeline

Princeton, NJ (On-site)

$169K/yr – $253K/yrSenior Level6+ years expFull time

Posted 4 months ago

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Job Summary

Own and lead brand analytics for CNS assets, turning secondary market data into actionable insight and strategy.

  • Primary ownership: lead analytics, cross-functional partner for brand decisions
  • Must-have: 6+ years pharma analytics, IQVIA data, SQL/R/SAS
  • Standout: budget ownership and leadership of analysts/vendors

Job Description

Responsibilities

  • Function as a proactive, consultative business partner who works with key brand stakeholders to inform business decisions through rigorous analyses and actionable insights.
  • Provide strategic and tactical analytics support and business recommendations through the analysis and interpretation of secondary market research data.
  • Work with large syndicated pharmaceutical data sets (from IQVIA) to provide a comprehensive view of the market, noting strengths and limitations of the data / approach.
  • Develop market maps and patient journey models to inform business strategy and brand forecasting models.
  • Support product and market opportunity assessments, situational analyses, trend identification, market sizing, and competitive landscape research.
  • Able to decompose the asset level forecasts into basic building blocks and use it for creating key goals for performance tracking approaches of the brand.
  • Inform/develop key driver models and subsequent segmentation schema to group target HCPs into actionable segments and provide inputs for sales force optimization, resource allocation, and multi-channel tactics across all customer types.
  • Manage metrics and key performance indicators to track brand strategy, tactics and market performance.
  • Develop and operationalize ongoing reporting needs.
  • Proactively identify business opportunities and insights through secondary data mining and share with key stakeholders.

Requirements

  • Experience with hands-on analytics work
  • Experience with new product launches and/or LCM needs
  • Strong analytical/quantitative skills and knowledge with the ability to understand the big picture
  • Understanding of various syndicated pharmaceutical datasets from IQVIA, formulary data from MMIT/Fingertip Formulary
  • Strong verbal and written communication skills, as demonstrated in management presentations, succinct PowerPoint stories and layout, as well as structured syntheses and recommendations
  • Experienced in identifying and retrieving appropriate data and analyzing secondary market research audits and resources (e.g. IMS, Symphony, Specialty Pharmacy)
  • Expert in handling and analyzing various data types (e.g., patient longitudinal data, claims data, distribution, sales, demand, units, promotion, formulary)
  • Programming/Coding proficiency in SQL and experience and/or understanding of other statistical tools such as R and SAS
  • Experience in data reporting tools such as MicroStrategy, Power BI etc
  • Proven team and project leadership skills, and ability to work independently

Benefits

  • Comprehensive medical, dental, vision, prescription drug coverage
  • company provided basic life
  • accidental death & dismemberment
  • short-term and long-term disability insurance
  • tuition reimbursement
  • student loan assistance
  • a generous 401(k) match
  • flexible time off
  • paid holidays
  • paid leave programs
Otsuka Pharmaceutical Companies (U.S.) logo

Otsuka Pharmaceutical Companies (U.S.)

There are two Otsuka pharmaceutical industry companies in the U.S.:Otsuka America Pharmaceutical, Inc. (OAPI) successfully commercializes Otsuka-discovered and in-licensed products in North America.Otsuka Pharmaceutical Development & Commercialization, Inc. (OPDC) clinically develops and registers innovative healthcare products on a global basis.

Founded in 1989
Princeton, New Jersey, USA
3.6K employees (162 in marketing)

Traffic Signals

Monthly Visitors
118K
Traffic Source Mix
Search
35.5%
Direct
56%
Referral
6.7%
Social
1%
Paid
0.7%

Headcount Trend

Current headcount: ~3.6K

Marketing Team

Marketing Team Size
141 (4% of company)
Median Career Experience
17 years
Median Tenure
3.6 years

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