Associate Director, B2B Demand Generation at Initiative | Chicago, IL | $110K/yr – $120K/yr

Initiative

Associate Director, B2B Demand Generation

Chicago, IL (On-site)

$110K/yr – $120K/yrSenior Level8+ years expFull time

Posted 1 month ago

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Job Summary

ABM-driven demand ownership that links buying-group dynamics to real pipeline and revenue.

Own end-to-end demand programs across 1:1 to 1:many, with lead validation and enrichment at the core.
Orchestrate multi-stakeholder engagement in priority accounts to accelerate opportunity progression.
Integrate ABM with media, content, and CRM automation to show clear pipeline impact.

Job Description

Responsibilities
Build and lead media-led demand strategies that connect brand and performance to drive pipeline and revenue
Orchestrate engagement across entire buying groups, reaching multiple stakeholders within priority accounts
Translate client business challenges into scalable, full-funnel demand programs
Integrate Account-Based Marketing (ABM) into broader demand strategies across 1:1, 1:few, and 1:many programs
Develop account prioritization and engagement strategies grounded in buying group dynamics
Align marketing and sales efforts to accelerate opportunity creation and progression
Oversee lead generation programs including content syndication, paid media, and nurture strategies
Ensure leads are not just generated—but validated, enriched, and conversion-ready
Partner with teams to continuously improve lead quality, performance, and pipeline impact
Advise clients on CRM and marketing automation integrations (Salesforce, HubSpot, Marketo, Eloqua)
Ensure seamless flow from audience engagement to pipeline and revenue
Leverage Omnicom’s data capabilities (including identity and audience intelligence) to enable precision targeting across channels
Play a key role in growing Omnicom’s Demand Generation practice — developing new frameworks, solutions, and capabilities
Partner across media, data, and creative teams to deliver integrated client solutions
Support new business efforts and help expand demand generation engagements across clients
Serve as a trusted partner to senior clients, helping them modernize their approach to demand generation
Lead workshops, planning sessions, and executive conversations
Connect marketing performance directly to business outcomes
You build demand programs that don’t just generate leads — but drive real pipeline and revenue
You help clients shift from fragmented tactics to orchestrated, buying group-led strategies

Initiative

Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Volvo, Amazon, Constellation Brands, Merck, Anthropic, Paramount, and T-Mobile.Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 10,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

Founded in 1975

New York, New York, USA

3.2K employees (1,113 in marketing)

www.initiative.com