Responsibilities

• Lead the strategic use of audience data to shape and optimize media strategies in alignment with client goals
• Oversee end-to-end audience management, including segmentation, taxonomy development, and distribution to activation partners
• Leverage data platforms and audience tools to analyze behavior, build robust audience profiles, and translate insights into actionable recommendations that inform planning and activation
• Serve as a cross-functional connector between media planning, activation, and creative teams, ensuring data-driven alignment and cohesive execution
• Stay ahead of evolving media and data trends, acting as a go-to resource for audience strategy and best practices across the agency
• Confidently lead client engagements, delivering clear, compelling presentations and strategic recommendations
• The Associate Director in this role will drive audience strategy, deliver actionable insights, and enhance targeting efforts

Requirements

• B.S. or MBA, preferably in Marketing, Advertising, Communications
• 6+ years in digital media, ad technology, or account planning, with special emphasis on planning and creating insights related to consumer segments
• 3+ years with increasing responsibility within an agency or media company
• Strong understanding of audience tools (MRI, GWI, DMP’s)
• Strong understanding of digital marketing, CRM, and audience segmentation
• Excellent problem-solving and critical-thinking skills with the ability to interpret complex data sets
• Advanced presentation, storytelling, and project management skills
• Strong understanding of Paid Media in relation with Owned, Earned and Shared, as well as knowledge of Ad Tech platforms (DSPs, SSPs, CDPs, 3rd Party data, pixels, DCO)
• Familiarity with customer acquisition goals and the implication of different optimization levers

Benefits

• medical coverage
• dental
• vision
• disability
• 401K
• parential and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off
• All your information will be kept confidential according to EEO guidelines.