Responsibilities

• Audience Strategy & Growth Enablement
• Support the development of audience strategies aligned to brand objectives, growth priorities, and marketing goals.
• Translate business and marketing questions into audience hypotheses, segmentation approaches, and targeting considerations.
• Partner with audience, data, and technology teams to support scalable, addressable audience activation.
• Contribute to building and maintaining a body of audience knowledge to inform ongoing and future planning.
• Audience Informed Planning & Lifecycle Integration
• Partner with Analytics & Insights during planning to ensure audience definitions and segmentation logic are reflected in learning agendas.
• Support the integration of audience strategy into planning and activation decisions without owning performance measurement or adjudication.
• Embed audience thinking from briefing through post campaign analysis and refinement.
• Identity, Segmentation & Addressability
• Support audience segmentation and growth audience development using first party, third party, and identity-based data.
• Help translate identity and data considerations into clear, actionable audience recommendations for internal teams and partners.
• Partner with data and marketing technology teams to support the operationalization of audience definitions within platforms and tools.
• Develop working knowledge of identity, addressability, and data connectivity considerations across markets.
• Activation Partnership & Enablement
• Partner with Media and Activation teams to ensure audience strategies are executable within channel and platform constraints.
• Support onboarding, deployment, and reuse of audience segments in alignment with established standards and best practices.
• Coordinate with internal teams on audience needs that may require custom solutions.
• Audience Learning & Insight Translation
• Interpret analytics and measurement outputs through an audience lens in partnership with Analytics & Insights teams to translate learnings into recommendations for future audience refinement and growth opportunities.

Requirements

• 5+ years of experience in audience strategy, analytics, media, or related disciplines within a media agency, advertising agency, consulting environment, or inhouse brand role.
• Deep understanding of audience segmentation, growth audiences, digital marketing, CRM, and identity-based targeting.
• Familiarity with audience and research tools such as MRI, GWI, Epsilon, or similar platforms.
• Strong understanding of media and ad-tech ecosystems, including DSPs, CDPs, and third-party data.
• Ability to translate complex data and identity concepts into clear strategic guidance.
• Proven experience partnering cross-functionally with Analytics, Media, Activation, Creative, and Technology teams.
• Strong presentation, storytelling, and communication skills.
• Demonstrated leadership experience and ability to mentor and develop talent.
• Exceptional problem-solving, organizational, and relationship-building skills.
• Familiarity with audience, identity, and segmentation tools (e.g., GWI, MRI, Epsilon, or similar)
• Working knowledge of media and ad-tech platforms used for audience activation.
• Comfort interpreting outputs from analytics, measurement, and reporting platforms in partnership with Analytics teams.
• Advanced PowerPoint and Excel skills for strategic storytelling

Benefits

• medical coverage
• dental
• vision
• disability
• 401K
• parential and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off