Associate Director, ATV

New York, USA (On-site)

$120K/yr – $125K/yrSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive senior-level TV buying strategy and client partnerships within a performance marketing program.

  • Own and optimize multi-account TV buying programs, engaging senior stakeholders.
  • Must-have: extensive TV buying knowledge with MediaOcean/Prisma and ATV capabilities.
  • Standout: cross-functional leadership and vendor management to demonstrate impact.

Job Description

Responsibilities

  • Builds relationships with mid to senior level stakeholders at clients; builds capabilities and serves as customer relationship manager
  • Approves vendor selections and scopes; oversees the team meeting with vendors; brings own expertise to vendor selection
  • departmental standards and process are customized to fit the specific needs of assigned clients and are implemented across all campaigns; advises on and/or conducts advanced setup, troubleshooting, and optimization; vets vendor capabilities through RFIs and demos
  • Leads design of reporting dashboards and develops presentations to ensure results are clearly communicated. Owns accuracy of all reporting
  • Develops long-term solutions for clients including custom data management solutions and data solutions
  • Tactically manages a small group of managers and/or professional employees; has responsibility for performance, development and coaching of direct team
  • Adapts account plans and priorities to address resource and operational challenges
  • Collaborates with partners/colleagues across functions and/or centers of excellence

Requirements

  • Extensive knowledge of TV buying (National) and maintenance tools (MediaOcean and Prisma)
  • Deep understanding of Advanced TV capabilities and how ATV and an audience first strategy delivers on client goals
  • Build, grow, and maintain rapport with key agency & client leads for both planning and investment
  • Liaise between key internal groups on each account (Partnerships/Investment, Audience, Research/Analytics, Comms Design, Operations) to ensure client needs are being met
  • Ability to lead a client communication work stream
  • Extensive knowledge of Advanced TV platforms, partners, technology, data and analytics
  • Experience seeking and curating new business relationships and/or solutions; developing solutions using new or existing processes; and building team leadership qualities and soft skills needed to manage up/down/laterally (e.g., ability to navigate and be effective with multiple personalities)
  • Knowledge of technology or measurement ad tech solutions, including platforms
  • Examples include DV360, Adwords, The Trade Desk, Roku, Vistar, Facebook, Snapchat, etc.
  • Intermediate to strong data analysis skills
  • Ability to collaborate with partners/colleagues across functions and/or centers of excellence

Preferred

  • Anticipates, recognizes and clearly defines problems using various techniques to systematically analyze, weigh alternatives and propose solutions
  • Managing existing business relationships, partnerships, and alliances internally and externally
  • Assesses and ranks issues and tasks in order of importance for taking action

Benefits

  • We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.
IPG Mediabrands logo

IPG Mediabrands

3.7 Glassdoor

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

Founded in 2007
New York, New York, USA
8.6K employees (2,270 in marketing)
70% recommend to a friend
78% CEO approval

Traffic Signals

Monthly Visitors
111.2K
Traffic Source Mix
Search
42%
Direct
43.5%
Referral
9.7%
Social
3.6%
Paid
0.9%

Headcount Trend

Current headcount: ~8.7K

Marketing Team

Marketing Team Size
1,974 (23% of company)
Median Career Experience
12 years
Median Tenure
4.7 years
Marketing Roles Posted (Last 30 Days)
7

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