Associate Director, Asia Media

Guilford County, NC (On-site)

Salary Not AvailableSenior Level7+ years expFull time

Posted 3 months ago

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Job Summary

Drive HRW Asia media strategy as Associate Director, Asia Media, to secure coverage across Asia and coordinate crisis response.

  • Own Asia media outreach and relationships with journalists, editors, and influencers.
  • Strong requirement: bachelor’s degree in communications or related field (advanced degree desirable).

Job Description

Responsibilities

  • Develop and implement overall strategy in getting HRW coverage for Asia-related work in the international, regional, and local media, as well as getting other HRW work placed in Asia-based media.
  • Identify opportunities for media and advocacy outreach in Asia based on programmatic interest and advocacy goals; respond to media queries and liaise with media in Asia and assist with general media response during crises;
  • Draft and edit pitch materials to reporters, editors, television and podcast producers, newsletter authors, influencers, and other content producers;
  • Pitch HRW’s reports, op-eds, and other materials to key media outlets in Asia, foreign correspondents covering the region, and key individuals with influential audiences, such as podcasters, vloggers, newsletter writers, and other influencers;
  • Maintain a calendar of key advocacy and news pegs in Asia and follow news developments in the region to identify opportunities for advocacy and media outreach;
  • Draft and edit HRW media products to fit house style and prepare for distribution;
  • Maintain HRW’s media and influence networks in Asia, through regular meetings with journalists, editors, influencers, content producers, outreach trips, and regular phone and email contact;
  • Organize news conferences, media interviews, and briefings for HRW staff;
  • Conduct regular research and horizon scanning to ensure HRW is at the cutting edge of communications in the region, and is present on the most influential platforms and channels;
  • Serve as thought partner and work with researchers and directors to cultivate relationships with journalists and content producers;

Requirements

  • Education : A bachelor’s degree or equivalent work experience in communications, media, journalism, marketing, human rights, or similar related field is required.
  • An advanced degree is desirable.

Preferred

  • An advanced degree is desirable.
  • Knowledge of and experience working in international human rights and familiarity with international human rights law is highly desirable.
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Human Rights Watch

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Human Rights Watch is one of the world’s leading independent organizations dedicated to defending and protecting human rights. By focusing international attention where human rights are violated, we give voice to the oppressed and hold oppressors accountable for their crimes. Our rigorous, objective investigations and strategic, targeted advocacy build intense pressure for action and raise the cost of human rights abuse. For 30 years, Human Rights Watch has worked tenaciously to lay the legal and moral groundwork for deep-rooted change and has fought to bring greater justice and security to people around the world.

Founded in 1978
New York, New York, USA
1.6K employees (110 in marketing)
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60% CEO approval

Traffic Signals

Monthly Visitors
2M
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$111.1K
Traffic Source Mix
Search
59.1%
Direct
29.9%
Referral
8.6%
Social
1.8%
Paid
0.5%

Headcount Trend

Current headcount: ~1.6K

Marketing Team

Marketing Team Size
85 (5% of company)
Median Career Experience
13.5 years
Median Tenure
10.8 years

Funding

Total Funding
$300K
Last Raise
$300K
Grant, 9 months ago

Funding History

  • Jun 2025
    Grant • $300K

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