Associate Director, Analytics - Media

Chicago, IL (On-site)

$112K/yr – $161K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own analytics-led client advisory to turn data into strategy across paid, owned, and earned media, shaping decisions that move budgets and campaigns.

Own cross-functional alignment and data-driven decision making for media investment planning
Drive advanced analytics projects to answer high value client questions and prove impact

Job Description

Responsibilities

Build strong relationships with internal stakeholders, facilitating synergy between the planning and activation functions that manage day-to-day client business
Build and develop relationships with client business directors and brand teams, ensuring that client and overall data proposition is relevant and aligns with strategy direction
Identify organic growth opportunities and partner with Client and Analytics leadership to convert
Drive a culture of ‘always-on’ data-driven decision making that will institutionalize the use of consumer-driven analytics in media/marketing investment planning and activation
Scope and direct advanced analytics projects to ensure that the deliverables are designed to answer valuable client and media team questions, and that timelines and scope are adhered to
Have experience and expertise in how to intersect consulting skills, data, advanced analytics, and marketing strategy to drive and improve clients’ business results
Consult with senior client marketing and business leaders to define and answer most important business questions
Advise on how to best leverage media and marketing investments to drive business results
Work collaboratively with the network to provide the client with thought leadership, and leverage it to create meaningful and measurable marketing experiences
Underpin client marketing processes with ‘big picture’ measurement frameworks and KPIs that will be used to evaluate experiences and specific plans, campaigns, or investments across paid, owned, and earned media environments

Requirements

Minimum 5 years of experience in performing analytics in marketing sciences capacity at a media agency, market research, or consulting company, or in-house at a brand.
Working knowledge of databases and SQL is preferred
Knowledge of web measurement technologies:
Ad serving platforms
Website analytics software

Preferred

Data visualization skills desirable (e.g. Tableau, Datorama, PowerBI, etc.)
Quantitative education or experience preferred
Working knowledge of databases and SQL is preferred

Benefits

medical coverage
dental
vision
disability
401K
par parental and family care leave

Spark Foundry

3.9 Glassdoor

As one of the fastest-growing global media agency networks, Spark Foundry is not beholden to legacy.We embrace nimbleness, agility and open-mindedness as part of our Startup Spirit. But as part of Publicis Media, we tap into a Powerhouse Soul, gaining access to first-mover opportunities alongside market-shaping clout, plus leading-edge AI and technology.Together, our Startup Spirit and Powerhouse Soul allow us to innovate and iterate faster than any other agency, bringing clients a distinct competitive advantage. Our innovative experiences have been recognized by Cannes Lions, Effies, Shortys and Webbys, all delivered by best-in-class talent across more than 70 global offices. Spark Foundry is part of the global Publicis Media agency network, a key division of Publicis Groupe [Euronext Paris FR0000130577, CAC 40].

Founded in 2016

New York, New York, USA

3.1K employees (807 in marketing)

www.sparkfoundryww.com

78% recommend to a friend

81% CEO approval