Responsibilities

• Client Leadership & Communication
• Serve as a primary analytics lead for clients, translating complex measurement into clear, actionable insights.
• Confidently communicate performance, testing results, and measurement approaches in a way that resonates with non-technical stakeholders.
• Build trust with client partners by balancing analytical rigor with practical, business-focused recommendations.
• Team Leadership & Oversight
• Lead and mentor a team of analysts and managers, providing guidance, feedback, and support on their work.
• Review outputs to ensure accuracy, quality, and clarity before sharing with clients.
• Create an environment where the team can execute effectively while maintaining strong analytical standards.
• Step in on analyses when needed to support the team, troubleshoot issues, or validate outputs.
• Maintain enough hands-on familiarity to provide credible guidance and direction.

Requirements

• 7+ years of experience in media analytics or marketing analytics.
• Experience recently operating in a hands-on analytics role, with a strong understanding of how analyses are built and executed.
• Proven ability to lead teams and review analytical work, even if not executing every analysis directly.
• Strong client-facing experience with the ability to simplify complex concepts and influence decisions.
• Significant experience leading media analytics in a retail or retail-focused environment.
• Deep knowledge of leading digital marketing platforms, including Google (Search & YouTube), Meta, Amazon / retail media networks, and CTV/video platforms .
• Hands-on experience running MMM, incrementality tests, and causal analyses tied to media investment decisions.
• Strong understanding of retail business dynamics and how analytics supports growth, efficiency, and profitability.
• Applied Statistical Fluency
• Working knowledge of regression, time-series analysis, Bayesian concepts, power analysis, confidence intervals, and bias—used to pressure-test and defend media measurement , not as academic theory.

Benefits

• Competitive and equitable pay, 401k matching, and bi-annual bonus eligibility
• Flexible PTO and Half-Day Fridays
• Philanthropic Efforts and Paid Time Off to Volunteer
• Fully covered medical, dental, and vision insurance
• Annual Wellness Stipend
• Currently a hybrid work environment with stunning NYC & Dallas offices
• Suite of parental benefits, including generous paid leave, 529 scholarship fund, Milk Stork, and fully stocked mother’s room
• Hybrid work policy details about Dallas/NYC, 5 days per month requirement