Responsibilities

• Analytics Strategy & Media Performance Enablement
• Apply global data and analytics to inform media plans, investment decisions, and optimization strategies for both conversion-focused and brand initiatives.
• Identify key performance drivers and business outcomes, making data-backed recommendations that influence media strategy, creative approaches, and customer experience.
• Contribute to building a durable body of knowledge across media, creative, and audience performance to inform future decisions.
• Dashboard Strategy, Design & Development
• Lead the design and development of dashboards, including KPI framework integration, metric standardization, and information architecture, in partnership with Directors and stakeholders.
• Develop executive-ready, analyst-ready, and activation-ready dashboards that connect media, creative, and audience performance to business outcomes.
• Implement best practices for dashboard UX, visual hierarchy, interactivity, and storytelling to ensure clarity, usability, and analytical rigor.
• Collaborate with data engineering, technology, and operations teams to ensure dashboards are scalable, reliable, and embedded into decision-making workflows.
• Audience Informed Measurement Planning
• Partner with Audience Strategy teams during campaign planning to ensure audience definitions, segmentation logic, and addressability considerations inform measurement frameworks, KPIs, and success criteria.
• Translate audience strategies into analytically testable hypotheses and ensure audience learning priorities are reflected in experiment design, reporting structures, and optimization recommendations.
• Measurement Frameworks, Attribution & Test and Learn
• Support the design, implementation, and management of holistic measurement frameworks that track digital and offline marketing performance.
• Lead test and learn agendas, including hypothesis development, test design, and results evaluation, to improve marketing effectiveness.
• Recommend and evolve attribution approaches (e.g., multi-touch attribution, incrementality testing, MMM) aligned to client goals and measurement maturity.
• Ensure testing plans evaluate key variables across audience strategy, creative message and format, and media investment.
• Advanced Analysis & Insight Development
• Deliver advanced analyses that synthesize media, creative, and audience signals into integrated insights, clearly explaining performance drivers, interactions, and tradeoffs.
• Monitor campaign health and provide timely, actionable optimization guidance.