Responsibilities

• Developing new processes and creative solutions from scratch.
• Applying advanced analytics and strong measurement planning.
• Crafting compelling stories and communicating effectively, both verbally and in writing, with clients and internal stakeholders.
• Assisting in account growth by collaborating with partners and clients to develop and implement new analytical methodologies aimed at increasing revenue.
• Providing marketing performance analysis for client engagements by understanding their business goals and designing tailored analytic approaches.
• Collaborating with internal and external stakeholders to develop client tools and services, such as modeling, dashboard development, decision aids, and business case analysis to support programs and creative solutions.
• Working with senior leadership to identify and propose solutions for improving departmental and team operations and morale.
• Partnering seamlessly across the enterprise to access information and drive strategies and implementation autonomously.
• Determining and implementing operational procedures and leading the analytics group in managing projects and resources.
• Promoting process and organizational efficiency through automation.

Requirements

• 5+ years of experience in marketing analytics or business intelligence, with a focus on analytics.
• Experience working in a media or advertising agency is strongly preferred.
• Proven experience in managing direct reports.
• Expertise in the digital space is essential.
• Ability to translate data into insights that illuminate customer needs and behavioral drivers.
• Strong understanding of analytics methodologies (e.g., experimentation, measurement planning).
• Proficient in statistical modeling, segmentation, value analysis, as well as reporting for website, online advertising, social media, mobile, email campaigns, and e-commerce activity.

Preferred

• Experience working in a media or advertising agency is strongly preferred.
• Proven ability to apply cutting-edge analytics techniques to business challenges and leverage external thinking (from academia and/or other industries).
• An active participant in meetings and daily interactions, contributing at an increasing level as your experience builds.