Responsibilities

• Leads the strategy and execution of marketing efforts that support enrollment at the University of Maine.
• Develops and implements integrated, audience-driven marketing initiatives that attract, engage, and convert prospective students.
• Works in close partnership with Enrollment Management to align marketing strategies with recruitment goals and enrollment priorities.
• Serves as the primary marketing lead for admissions, translating institutional goals into targeted campaigns, messaging, and outreach across digital and traditional channels.
• Serves as a key coordinator across colleges and schools, bringing together marketers and recruiters to ensure alignment, consistency, and effectiveness in recruitment marketing efforts.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 4–7 years of experience in a marketing or communications role.
• Demonstrated experience developing and executing integrated marketing campaigns.
• Strong writing and messaging skills across digital and print channels.
• Experience with digital marketing, including paid media, email marketing, and web content.
• Strong analytical skills and ability to interpret performance data.
• Ability to coordinate across teams and work effectively in a decentralized organization.
• Highly organized with the ability to manage multiple projects and deadlines.

Nice to Have

• Experience working in higher education, enrollment marketing or a related field
• Experience working with CRM systems (e.g., Salesforce, TargetX, or similar) and marketing automation platforms.
• Familiarity with prospect search tools and vendors (e.g., Encoura) and experience supporting name buys or list acquisition strategies.

Benefits

• The University of Maine offers a wide range of benefits for employees including, but not limited to, tuition benefits (employee and dependent), comprehensive insurance coverage including medical, dental, vision, life insurance, and short and long term disability as well as retirement plan options.