Responsibilities

• Together with the Director of Marketing & Audience Engagement, develops an integrated marketing plan for Undergraduate Admissions.
• Serves as creative and editorial lead for Undergraduate Admissions; produces the unit’s written content and other communications collateral across all areas.
• Manages a team of admission staff with responsibilities for web, print, email, digital, video, and social media.
• Inventories and updates all public-facing collateral to ensure consistency of voice and value propositions.
• Plans and produces all Undergraduate Admissions email campaigns in collaboration with the Director of Recruitment & Communication Operations.
• Manages content and digital programming calendars to ensure coordination and consistency across all admissions channels.
• Liaises with Northwestern’s Office of Global Marketing Communications on print projects, social media strategy, and website development.
• Manages vendor relationships and stays current on the higher-ed vendor landscape to propose innovative marketing initiatives.
• Conducts surveys, data analysis, and reporting to assess ROI on marketing activities, refine strategy, and optimize budget.
• Admissions Leadership: Serves as a senior member of the Admissions team, with limited responsibilities for recruitment, travel, and file review.

Requirements

• Successful completion of a full 4-year course of study in an accredited college or university leading to a bachelor's or higher degree.
• Minimum five years of experience in a marketing & communications role with increasing leadership responsibilities.
• Outstanding writing, editing, and communication skills.
• Creative, innovative, and highly organized.
• Expertise with CRM tools and social media platforms.
• Impeccable judgment, discretion, and diplomacy.
• Strong speaking/communication skills and ability to speak effectively before audiences of up to 500 or more.
• Proficiency in Microsoft Word, Excel, Outlook, and PowerPoint.
• Valid driver’s license and frequent business travel by plane.
• Ability to work effectively under time and volume pressures. Must be able to meet deadlines.

Preferred

• Master’s degree or higher, particularly in an area related to communications, marketing, and/or higher ed.
• Experience working in higher education, preferably in enrollment.
• Proficiency in video editing skills and software.
• Familiarity with Slate Technolutions database and CRM, particularly its Deliver email campaign capabilities.
• Proficiency in SEO and web analytics.
• Basic graphic design proficiency and experience with the Adobe Software suite.
• Appreciation for Northwestern’s academic culture and community values.
• Commitment to college access and opportunity.
• Collaborative spirit and sense of humor.

Benefits

• At Northwestern, we are proud to provide meaningful and competitive benefits. The available benefits package for this position will include health, dental, vision, disability, and life insurance; paid vacation and holidays; paid medical/sick and parentalleave;tuition benefits for the employee and dependents; pre-tax and flex spending accounts for commuting and dependent care; generous retirement savings options; and wellness programs. For a comprehensive overview of available benefits, including eligibility details, visit us at https://www.northwestern.edu/hr/benefits/index.html to learn more.