Associate Director, Activation - Outcomes

New York, USA (Hybrid)

$70K/yr – $125K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive client-facing performance marketing planning and paid media execution as a senior liaison within OMG, translating audience insights into media strategy and coordinating cross-team delivery.

  • Coordinate between client teams and external partners to deliver client outcomes.
  • Manage large multi-channel budgets and media math across campaigns.
  • Present to clients and CBLs, and lead cross-functional collaboration.

Job Description

Responsibilities

  • Liaison in between client teams and external partners to deliver on outcomes for clients
  • Serves as a key point of contact for client teams for ad hoc requests, day-to-day tactical questions
  • Translates deep audience understanding & communications strategies to paid media channel allocations (media mix), flighting strategies and optimal environments, context and formats for paid media to play
  • Blurs the line between planning and digital investment to ensure strategy is cohesive to digital execution
  • Accountable for planning team work including QAing budgets and media math as relevant
  • Deep experience managing large budgets across multiple channels and campaigns (either for single client or multiple clients at 1x)
  • Comfort and proficiency in managing internal and external relationships with team leads and clients, and experience presenting to clients
  • Coordinates with peers to ensure consistency in ways of working (process, tools & platforms, people)
  • Develop sales material for client teams to sell capabilities
  • Produce forecasts for prospective campaigns

Requirements

  • 5 years+ in performance marketing with client management experience
  • 1+ years managing a team
  • Platform knowledge surrounding DSPs and SSPs
  • Ability to manage peers in collaborative workstreams and environments
  • Comfortable with basic data, analytics and measurement concepts
  • Proficient in excel
  • Comfortable produce and presenting reports to CBLs and clients
  • Strong written and verbal communication skills

Benefits

  • health insurance
  • vision insurance
  • dental insurance
  • 401(k)
  • Healthcare Flexible Spending Account
  • Dependent Care Flexible Spending Account
  • vacation days
  • sick days
  • personal days
  • paid parental leave

Marketing Team

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