Responsibilities

• Support the strategic direction for brands across the digital ecosystem, developing unique strategies and building upon current client strategies within the digital arena to meet/exceed objectives, with a primary focus on display and programmatic media channels.
• Own (with oversight) day-to-day execution and optimization of display and programmatic campaigns, including campaign setup, trafficking, pacing, performance monitoring and reporting.
• Serve as key point of contact for internal teams and external media partners related to display and programmatic execution, demonstrating the ability to speak confidently to strategy, performance and recommendations.
• Evaluate and document results for clients, making thoughtful and data-informed recommendations for enhanced performance and future strategies, including optimization insights related to reach, frequency, audience targeting, and creative performance.
• Emerging experience in the development of an integrated media and analytics strategy across tactics and platforms, with demonstrated exposure to display and programmatic advertising.
• Experience in the use of data and analytics to derive performance dashboards to drive optimization and recommendations across demand generation platforms, including pulling and interpreting platform-level reporting.
• Experience in specific technical tools across paid media, search engine optimization and analytics, with hands-on experience executing, monitoring and optimizing display and programmatic campaigns across multiple platforms.
• Experience managing and pacing media budgets against forecasts, with accountability for spend efficiency, delivery, and performance outcomes.
• Familiarity with identity, audience, and data providers (e.g., first-party data onboarding, contextual targeting, PMPs).
• Strong written and verbal communication skills, with growing confidence presenting performance, learnings, and next steps to both technical and non-technical audiences.

Requirements

• Experience in display and programmatic media channels
• Experience in the use of data and analytics to derive performance dashboards to drive optimization and recommendations across demand generation platforms, including pulling and interpreting platform-level reporting
• Experience in specific technical tools across paid media, search engine optimization and analytics, with hands-on experience executing, monitoring and optimizing display and programmatic campaigns across multiple platforms
• Experience managing and pacing media budgets against forecasts, with accountability for spend efficiency, delivery, and performance outcomes
• Familiarity with identity, audience, and data providers (e.g., first-party data onboarding, contextual targeting, PMPs)
• Strong written and verbal communication skills, with growing confidence presenting performance, learnings, and next steps to both technical and non-technical audiences
• Supports other team members through review and quality assurance for program implementation and training to ensure high-quality deliverables, including adherence to internal best practices and platform standards
• Supports the Digital & Technology team in building, implementing, and maintaining operational best practices and consistency in the delivery of Demand Generation solutions
• Growth Mindset: Embraces challenges and is committed to personal and professional growth.
• Accountability and Commitment: Takes ownership of delivering high-quality work and inspires the team to achieve excellence.

Preferred

• Paid social and/or paid search experience is considered a strong plus, though not required, and will be leveraged as needed to support broader integrated media efforts
• Prior experience in agency (or similar environment) preferred, but not required
• Growth Mindset: Embraces challenges and is committed to personal and professional growth.
• Accountability and Commitment: Takes ownership of delivering high-quality work and inspires the team to achieve excellence.
• Attention to Detail and Consistency: Maintains accuracy and consistency in all tasks, ensuring a high standard of work.
• Effective Communication Skills: Clearly conveys ideas and information to various stakeholders.
• Time Management and Organization: Prioritizes tasks and manages workload efficiently, ensuring timely completion of projects.
• Continuous Learning and Innovation: Shows a strong desire to learn and apply new technologies and innovative solutions for clients.
• Adaptability and Flexibility: Easily adjusts to changing circumstances and handles multiple tasks with agility.
• Solution-Oriented and Creative Thinking: Approaches challenges with a positive, innovative mindset, and seeks out creative solutions.

Benefits

• generous, industry-leading benefits
• 100% employee-owned company
• As a Public Benefit Corporation, a top 1% certified B Corporation (B-Corp), and a 100% employee-owned company, we meet rigorous standards of social and environmental performance, accountability and transparency.