Associate, Digital Marketing Production Support

New York City, NY (Hybrid)

$65K/yr – $67K/yrSenior Level3+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the core digital marketing micro-ops for UWNYC, including content creation, web updates, email campaigns, social assets, and campaign reporting, while collaborating on integrated programs and maintaining brand consistency.

  • Content and creative production: photos, video, graphics, and written content aligned with UWNYC voice.
  • Web and landing pages: timely updates across site, donation forms, and campaign pages with brand accuracy.
  • Campaign execution and optimization: email marketing, social ads, and digital assets with performance monitoring and recommendations.

Job Description

Responsibilities

  • Capture photos and video content to support storytelling, marketing campaigns, and organizational events.
  • Update and maintain website content, campaign pages, donation forms, and landing pages to ensure accuracy and brand consistency.
  • Build, test, and deploy email marketing campaigns, including newsletters, donor communications, and event invitations.
  • Create engaging social media graphics, digital assets, and written content aligned with UWNYC's voice and mission.
  • Support digital advertising and paid social media campaigns to increase engagement and website traffic.
  • Monitor website, email, and social media performance, providing recommendations to improve campaign effectiveness.
  • Generate digital marketing assets, including QR codes, tracking links, and campaign materials.
  • Collaborate with marketing and creative teams to execute integrated marketing campaigns and ensure consistent branding across digital channels.
  • Manage multiple projects while maintaining high-quality work and meeting deadlines.

Requirements

  • Bachelor's degree in Marketing, Communications, Digital Media, Graphic Design, or a related field required.
  • One to three years of experience in digital marketing, communications, or creative production.
  • Proficiency with WordPress, Canva, Adobe Creative Suite, and email marketing platforms such as Mailchimp or Constant Contact.
  • Familiarity with social media management and digital analytics tools.
  • Strong writing, communication, organizational, and project management skills with exceptional attention to detail.
  • Ability to work independently, manage multiple priorities, and collaborate effectively in a fast-paced, mission-driven environment.
United Way of New York City logo

United Way of New York City

United Way of New York City (UWNYC) works with a coalition of trusted partners to unite community power with citywide possibility.Together, we meet today’s most urgent needs while building transformative solutions for tomorrow – striving for health, opportunity, and prosperity for every New Yorker in every neighborhood.

Founded in 1938
New York, New York, USA
160 employees (5 in marketing)

Traffic Signals

Monthly Visitors
11.5K
Traffic Source Mix
Search
37.6%
Direct
46.7%
Referral
4.8%
Social
9.9%
Paid
0.9%

Headcount Trend

Current headcount: ~163

Marketing Team

Marketing Team Size
5 (3% of company)
Marketing Roles Posted (Last 30 Days)
3

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