Responsibilities

• Hands on keyboard execution of campaigns based on provided targeting, budget, and creative while ensuring correct ad formats, placements, and audience selection, across emerging business lines (Equine, Exotics, and Fresh Food)
• Pacing campaign spend, making daily budget adjustments, and providing social strategy recommendations, test planning, and data reporting through custom dashboards and ad-hoc reports.
• Constantly analyze, experiment, and iterate to improve performance and uncover new opportunities while keeping up to date with social trends
• Leverage platform automation to drive the full funnel marketing performance of growing active customers
• Implement structured tests around campaign incrementality, creatives, audiences and bid strategies
• Efficiently and effectively manage day-to-day problems and communicate effectively in difficult and time-sensitive situations. Understand when (and why) to escalate issues

Requirements

• Bachelor’s Degree or equivalent experience
• 3 years of experience in paid social marketing in an agency or ecommerce setting
• Experience with paid social media platforms
• Experience with analytics platforms like Google Analytics and Tableau
• Intermediate experience with Microsoft Excel
• Strong analytical and communication skills (written and verbal)
• A tenacious attitude for learning and taking on new challenges, and a self-starting mentality with the ability to problem solve and seek out help when needed
• Demonstrable organizational skills, and ability to work independently with a backlog of projects and tasks that requires ability to prioritize and multi-tasking
• Strong attention to detail with a strong, positive, and pro-active attitude
• Position may require travel

Nice to Have

Benefits

• We offer different types of insurance and benefits, such as medical/Rx, vision, dental, life, disability, hospital indemnity, critical illness, and accident.
• We offer parental leave, family services benefits, backup dependent care, flexible spending accounts, telemedicine, pet adoption reimbursement, employee assistance program, and many discounts including 10% off pet insurance and 20% off at Chewy.com.
• Exempt salary team members have unlimited PTO, subject to manager approval. Team members will receive six paid holidays per year. Team members may be eligible for paid sick and family leave in compliance with applicable state and local regulations.