Responsibilities

• Develop clear briefs for creative and brand teams to produce email/SMS assets that support upcoming CRM campaigns and automations
• Build and deploy automated, lifecycle, and campaign email/SMS flows in Klaviyo (or similar ESP)
• Manage dynamic segmentation, personalization, and campaign QA
• Partner with creative and marketing teams to ensure messaging aligns with brand strategy
• Collaborate with cross-functional partners to support 360° go-to-market CRM strategies
• Analyze customer behavior, engagement performance, and CRM KPIs to identify actionable optimizations
• Lead A/B and multivariate testing strategies to drive continuous improvement
• Assist in shaping the brand’s loyalty program strategy, including tier structure, rewards, communications, and roadmap planning
• Collaborate with vendors and internal teams to integrate loyalty solutions across digital channels
• Monitor loyalty program health, participation, and ROI; use insights to recommend enhancements

Requirements

• 1–3+ years of experience in CRM, lifecycle marketing, or retention marketing (beauty, wellness, or DTC preferred)
• Hands-on experience with Klaviyo or similar ESP (Iterable, Braze, Attentive, etc.)
• Experience managing or supporting loyalty programs strongly preferred
• Strong analytical skills with the ability to interpret data and convert insights into action
• Hands-on experience with Shopify, Klaviyo, Attentive, and loyalty platforms (e.g., Yotpo)
• Familiarity with customer journey mapping, segmentation strategy, and performance reporting
• Excellent project management and cross-functional communication skills
• Passion for building meaningful, long-term customer relationships
• Ability to perform essential duties, with or without reasonable accommodation
• Ability to operate independently in a fast‑paced, ambiguous environment

Benefits

• Competitive salary
• Comprehensive health, dental, and vision insurance
• Flexible work environment offering hybrid options, generous paid time off, paid holidays, and a paid day off to celebrate your birthday
• 401(k) plan with company match
• Exclusive product perks for Allies employees
• A collaborative, innovative, and inclusive company culture