Associate CRM Manager

Los Angeles, CA (Hybrid)

$80K/yr – $100K/yrMid Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own and optimize CRM reach across email and SMS for a beauty/DTC brand, tying loyalty programs into multi-channel campaigns and data-driven improvements.

  • CRM Ownership: Build and deploy lifecycle flows in Klaviyo, manage segmentation, and QA across campaigns.
  • Optimization & Testing: Analyze engagement KPIs and run A/B tests to lift activation, retention, and ROI.
  • Loyalty & Cross‑Channel: Shape loyalty structure and ensure integration across digital touchpoints and communications.

Job Description

  • Develop clear briefs for creative and brand teams to produce email/SMS assets for CRM campaigns
  • Build and deploy automated lifecycle and campaign flows in Klaviyo
  • Manage dynamic segmentation, personalization, and campaign QA
  • Align messaging with brand strategy with cross-functional partners
  • Support 360° go-to-market CRM strategies with cross-functional collaboration
  • Analyze CRM KPIs and customer behavior to identify optimizations
  • Lead A/B and multivariate testing for continuous improvement
  • Shape loyalty program strategy, tiers, rewards, and communications
  • Integrate loyalty solutions across digital channels with vendors and teams
  • Monitor loyalty health, participation, ROI; drive enhancements
  • Best fit for someone with 1–3+ years in CRM, lifecycle marketing, or retention marketing, preferably in beauty, wellness, or DTC
  • Hands-on experience with Klaviyo or similar ESP (Iterable, Braze, Attentive, etc.)
  • Experience managing or supporting loyalty programs strongly preferred
  • Strong analytical skills with the ability to interpret data and convert insights into action
  • Hands-on experience with Shopify, Klaviyo, Attentive, and loyalty platforms (e.g., Yotpo)
  • Familiarity with customer journey mapping, segmentation strategy, and performance reporting
  • Excellent project management and cross-functional communication skills
  • Passion for building meaningful, long-term customer relationships
  • Prior experience in CRM role within cosmetics or skincare brands
  • Experience with additional ESPs like Iterable, Braze, Attentive beyond Klaviyo
  • Strong communication and collaboration skills in cross-functional teams
  • Competitive salary
  • Comprehensive health, dental, and vision insurance
  • Flexible work environment offering hybrid options, generous paid time off, paid holidays, and a paid day off to celebrate your birthday
  • 401(k) plan with company match
  • Exclusive product perks for Allies employees
  • A collaborative, innovative, and inclusive company culture
ALLIES OF SKIN logo

ALLIES OF SKIN

Allies of Skin wasn’t built to follow the industry. It was built to transform it. We are Allies of Skin – where clinical efficacy meets human connection. More than a name, allyship guides everything we do. We believe everyone deserves to feel empowered in their own skin, and that true transformation should feel effortless and nourishing. Our vision? Make skincare more human. Our mission? Help you achieve more with less through an ethos we call "Supercharged Clinical:” clinically proven actives formulated at maximum concentrations through our own cutting-edge engineering. Multiple benefits in one step for boundary-breaking, long-lasting results – restoring your confidence to lean in, experience life, and be seen. Recent Recognition: - 2025 Vogue Beauty & Wellness Honours: Best Sunscreen – THE ONE SPF 50 Invisible Gel Sunscreen - Recommended by Vogue – Multi Peptides & Growth Factor Advanced Lifting Serum - 2025 Vogue Best Vitamin C Serum – 35% Vitamin C + Perfecting Serum- 2025 Vogue Favorite Serums for Hyperpigmentation – Tranexamic & Arbutin Advanced Brightening Serum- 2025 Cosmopolitan Acne Awards: Best Skin Tone-Correcting serum – Azelaic & Kojic Advanced Clarifying Serum - 2025 BeautyMatter Awards: Best Breakthrough Skincare Treatment – Copper Tripeptide & Ectoin Advanced Repair Serum - 2025 BeautyMatter Awards: Innovator of the Year – Nicolas Travis - 2025 Cosmopolitan's Holy Grail Beauty Award – Azelaic & Kojic Advanced Clarifying Serum, Vitamin C & Omegas Cleansing Balm - 2025 Who What Wear's 100 Beauty Award – Peptides & Antioxidants Advanced Firming Daily TreatmentAre you interested in transforming the skincare industry with us? Explore career opportunities and join our mission to bring deep, lasting transformation to people around the world.

Founded in 2016
Berlin, Berlin, DEU
97 employees (22 in marketing)

Traffic Signals

Monthly Visitors
105.9K
Traffic Source Mix
Search
35.8%
Direct
49.1%
Referral
4.6%
Social
9.2%
Paid
1%

Headcount Trend

Current headcount: ~98

Marketing Team

Marketing Team Size
14 (14% of company)
Marketing Roles Posted (Last 30 Days)
1