Responsibilities

• Lead visual content across product, brand, retail, social, e-commerce, and campaign channels.
• Shape visual direction for multiple brands, lead art direction for photography and video, guide social-first content creation, and ensure products show up with clarity, purpose, and consistency everywhere they appear.
• Partner with the Creative Director and creative leadership team to define and execute visual direction across ZAGG and mophie.
• Lead art direction for photography, video, social content, motion, campaign assets, retail content, e-commerce, and brand initiatives.
• Develop visual concepts that show product benefits clearly and make the work ownable to each brand.
• Direct and manage photo and video shoots, including concept development, shot lists, mood boards, treatments, location scouting, talent direction, styling, and production logistics.
• Guide social-first content creation, including short-form video, product demos, lifestyle content, campaign cutdowns, creator-style assets, and platform-specific content.
• Work closely with design, marketing, product, e-commerce, retail, and channel teams to understand business needs and translate them into strong creative output.
• Lead and mentor photographers, videographers, editors, motion designers, designers, and external partners.
• Review photo selects, rough cuts, edits, animations, layouts, and final assets with a clear eye for quality and brand fit.
• Contribute to storyboards, scripts, content concepts, campaign ideas, and production plans.
• Build creative briefs, treatments, mood boards, reference decks, shot lists, and production proposals.
• Manage production timelines, budgets, priorities, and deliverables across multiple active projects.
• Maintain consistent visual standards across all content while helping push the brands forward.
• Help update visual guidelines, content systems, and production standards as the brands grow.
• Represent the visual content team in key meetings and clearly communicate creative direction, progress, risks, and needs.