Responsibilities

• Lead & Execute: Act as a hands-on mentor, running alongside your team of four to set the pace and quality standard for all lifecycle creative. You lead by doing, not just by delegating.
• Full-Funnel Strategy: Develop creative for the entire customer journey—from lead nurture and post-purchase flows to win-backs and loyalty programs.
• Data-Driven Iteration: Partner closely with the CRM and Marketing teams to analyze open rates, CTRs, and conversion data. You will translate these metrics into creative optimizations that move the needle.
• Testing Frameworks: Lead the charge on A/B testing (subject lines, imagery, CTA placement, layout structures) and document findings to build a sophisticated CRM creative playbook.
• Agile Workflow: Manage the team within an agile system, ensuring that high-volume email deployments are executed with precision, accountability, and strict adherence to deadlines.
• Best Practices Training: Educate the team on the nuances of email design, including dark mode optimization, accessibility, and mobile-first hierarchies.

Requirements

• 8+ years of design experience, with 2-3 years in a leadership role specifically focused on CRM/Email.
• Tool Proficiency: Mastery of Figma and Adobe Creative Suite .
• Social-First & Rapid Tools: High proficiency in Canva and other agile editing tools for quick-turn lifecycle assets.
• Gen AI Mastery: Strong working skillset utilizing Generative AI tools (Gemini, Firefly, Veo, etc.) to accelerate workflows, conceptualize ideas, enhance creative output, personalize content, and speed up production.
• Platform Knowledge: Deep familiarity with enterprise-level ESPs (e.g., Klaviyo, Braze, Salesforce Marketing Cloud) and the technical constraints of email rendering.
• Agile Experience: Proven ability to lead a team through agile sprints and meet rigorous deployment schedules.

Preferred

Benefits