Responsibilities

• Own end-to-end verbal identity development on client engagements, from defining brand voice, tone, and personality through to overseeing implementation across all channels and markets.
• Lead the development of brand and campaign narratives across a range of client engagements, from brand transformation to always-on and campaign work.
• Define narrative territories, big ideas, and verbal frameworks that translate into clear, flexible messaging systems.
• Ensure copy and narrative are consistent, compelling, and strategically aligned across all touchpoints.
• Lead the articulation of brand voice, tone of voice, and personality as core components of brand strategy—ensuring verbal identity is as considered and strategically rigorous as visual identity.
• Partner closely with Strategy Directors and Senior Strategists to help define brand platforms, positioning, value propositions, and brand voice.
• Translate strategic intent into language that is inspiring, ownable, and actionable.
• Contribute to Brand North Star work, helping articulate future-facing brand expression across identity, product, retail, commerce, and marketing.

Requirements

• listed_salary: USD 150000-160000 YEAR
• Location: Hybrid (Los Angeles)
• Experience: senior copy-led creative with experience in strategy-led creative agencies, brand consultancies, or integrated agencies

Preferred

Benefits

• medical, dental, vision, life insurance and unlimited PTO