Responsibilities

• Lead copy direction across campaigns, content, and brand expressions, ensuring consistency in tone, voice, and messaging across all channels and platforms.
• Develop strong creative platforms and messaging frameworks that support integrated campaign ideas from concept through execution.
• Drive and facilitate concepting and ideation sessions, translating strategic insights into clear, compelling, and sellable creative ideas.
• Play a key role in new business and pitch efforts, helping shape narratives, write and refine pitch materials, and participate in client and prospect presentations to win new work.
• Present creative work with confidence to clients and internal stakeholders, clearly articulating ideas, rationale, and recommendations.
• Manage, mentor, and develop copywriters and junior creative team members, providing constructive feedback, coaching, and creative direction to support high-quality work and professional growth.
• Act as a player–coach, balancing hands-on execution with leadership responsibilities while helping set and uphold creative standards for the team.
• Collaborate closely with designers, strategists, project managers, and account teams to ensure work aligns with strategic objectives, timelines, and client expectations.
• Maintain a high bar for craft, clarity, and storytelling, ensuring all written work reflects Athena’s brand standards and delivers business impact.