Responsibilities

• Lead the development of scalable product messaging systems, including positioning frameworks, modular copy architecture, voice and tone guidance, and channel adaptations
• Translate complex product strategy into clear, structured messaging that flexes across audiences and funnel stages
• Lead design leads to ensure messaging systems integrate seamlessly into visual and design systems
• Establish and document creative standards and guardrails that enable consistency without sacrificing flexibility
• Build and evolve AI-enabled tools and workflows to support campaign creation, customization, and compliance at scale
• Anticipate edge cases, future use cases, and product evolution—designing systems that are durable and extensible
• Drive alignment across Product Marketing, GTM, Compliance, and Channel teams through strong communication and creative rationale
• Continuously refine and elevate existing toolkits based on feedback, insights, and business needs

Requirements

• 8+ years of creative experience with deep expertise in copywriting and creative direction
• Proven experience leading complex, cross-functional initiatives from ambiguity to structured systems
• Demonstrated ability to build and scale messaging or design systems used by multiple teams
• Strong editorial judgment and clarity of thought
• Fluency in visual systems and collaborative partnership with design
• Experience shaping or implementing AI-assisted creative workflows
• Ability to influence senior stakeholders without direct authority
• High degree of ownership, autonomy, and systems thinking