Responsibilities

• Design robust, best-in-class consumer insights learning plans that meet the needs of marketing teams
• You will help determine the appropriate research methodologies to address key strategic questions by incorporating and refining hypotheses from stakeholders to guide study design and trade-offs
• Manage and integrate multiple research methodologies and data sources (e.g., brand health tracking, behavioral data, and custom quantitative research), translating complex findings into clear, actionable consumer insights
• Manage research projects across key marketing focus areas, including brand positioning, campaign and communication development and consumer targeting, to inform strategy and drive business impact
• You will identify and communicate consumer insights with key stakeholders and leadership to drive both short term tactical and long term strategic direction
• You are expected to have influence on the direction of the company’s brand strategy by always keeping the consumer first and operating with a growth mindset

Requirements

• Bachelor’s degree in Marketing, Business, Psychology or similar, or better yet MBA (ideally with social science, research focus)
• You have at least 3 years of consumer research experience (supplier, client or agency)
• Strong analytical skills with proven ability to manage large, complex datasets such as Nielsen and Circana
• Working knowledge of a broad range of qualitative and quantitative methodologies and key questions for determining appropriate research approaches
• Ability to identify and synthesize consumer information to provide insights to key customers
• Excellent time management and organizational skills
• Strong teamwork, problem solving and communication skills (written, verbal, interpersonal)

Benefits

• Flexible work programs that support work life balance including a hybrid work model of 4 days in the office
• We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities
• We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are
• Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization
• Ability to grow and develop your career centered around our First Choice Learning opportunities
• Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, a retirement savings plan with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources
• Access to cool brand clothing and swag, top events and, of course... free beer and beverages!
• Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences