Responsibilities

• Work closely with direct line manager, clients and internal teams to develop OOH plans, which includes evaluation, analysis and alignment of client goals
• Analyze demographic data and consumer profiles to identify OOH channel usage and psychographic habits of target to engage consumers across all touch points
• Communicate with vendor partners to assess and plan most effective and efficient use of client budgets, which includes evaluation of formats, placement, audience delivery, scale, efficiency,
• Prepare proposals and clearly communicate OOH plan recommendations
• Send OOH RFPs in alignment with engagement strategies and client goals
• Negotiate OOH formats according to plan, which includes, added value, upgrades and bonus opportunities
• Learn and become fluent with the proprietary buying/planning platform, Plato
• Manage and organize daily tasks
• Set up and execute approved plans accurately
• Remain up to date on industry trends and performance across all OOH channels

Requirements

Preferred

• We are looking for someone who is fearless – as this role requires significant negotiation. No negotiation skills required (we will train you) but experience is a plus.
• Intuitive interaction with multiple stakeholders in the process, from clients and media owners to internal team members.
• Having a great balance of empathy and apathy in this role is important. Unafraid of a human connection in a digital world.
• Excellent communication skills both written and verbal.
• Teachable with a strong work ethic.
• Strong organizational and analytical skills.
• Attention to detail and the ability to multi-task are a must.
• Being adaptable to a changing daily/hourly schedule is critical.