Responsibilities

• Support paid social campaign setup, trafficking, QA, pacing, and optimization for Fanatics Casino initiatives.
• Assist with creative uploads, audience builds, placement selection, naming conventions, tracking parameters, and campaign launch checklists across paid social platforms.
• Monitor daily and weekly pacing against budget, acquisition, revenue, efficiency, and payback targets, escalating risks and opportunities proactively.
• Pull, organize, and interpret performance reporting from Meta, TikTok, Snap, X, Reddit, MMPs, analytics tools, and internal dashboards.
• Prepare weekly performance summaries, creative test trackers, campaign notes, and competitive insights for senior channel managers.
• Coordinate with agency partners to ensure campaign builds, optimizations, reporting, asset handoffs, and deadlines are completed accurately.
• QA creative assets, ad copy, offer messaging, destination URLs, promo codes, state eligibility, responsible gaming language, and compliance approvals before launch.
• Assist with testing roadmaps across creative concepts, hooks, audiences, placements, bidding, landing pages, app events, game themes, promotion messaging, and platform betas.
• Maintain documentation for campaign launches, optimizations, learnings, spend reconciliation, and recurring reporting processes.
• Partner with Creative, Brand, Casino Marketing, Analytics, Product, and Compliance teams to support timely and accurate campaign activation.

Requirements

• 1+ years of experience in paid social, digital media, performance marketing, marketing analytics, or a related role; internship experience will be considered.
• Working knowledge of Meta Ads Manager, TikTok Ads Manager, Snap Ads, X Ads, Reddit Ads, Excel/Google Sheets, and reporting dashboards preferred.
• Strong attention to detail and ability to manage multiple campaign deadlines in a fast-paced environment.
• Analytical mindset with comfort interpreting performance data, identifying trends, and communicating clear takeaways.
• Creative curiosity and interest in how paid social assets, copy, hooks, audiences, and placements influence performance.
• Strong written and verbal communication skills across internal teams, agencies, and external partners.
• Ability to follow QA processes, troubleshoot campaign issues, and maintain accurate documentation.
• Interest in online casino, sports betting, digital marketing, paid social, and customer acquisition preferred.
• Bachelor qualification in marketing, business, analytics, communications, or related field preferred.
• Must be open to occasional travel to Fanatics Betting & Gaming offices in New York City and Denver as well as other locations for conferences, events, meetings, and team-building activities.