Responsibilities

• As an Associate within our Brand Marketing group, you’ll be responsible for assisting the execution of the marketing strategy for the brand you support, including analyzing the business and our competition.
• Building promotion elements for the business plan; developing sales tools; evaluating sales, share, profit; drawing insights from analytics, and overseeing budgets.
• Participate in the development of marketing plan(s) and contribute to objectives, strategies, and tactics that will push new products to market
• Support executional excellence across the digital shelf by helping ensure product content, imagery, claims, and brand assets are accurate, optimized, and aligned with shopper and retailer needs.
• Assist in the execution of promotional programs/calendar
• Manage coupon and customer relationship marketing
• Analyze promotional programs to maximize effectiveness/efficiency and make on-going recommendations for improvements to programs
• Manage packaging changes due to product, graphic, and or formula changes
• Assist in management of budgets, as well as evaluate share, sales, and profit for the brand
• Maintain packaging and product forecast

Requirements

• Bachelor’s Degree from an accredited institution. Master’s degree preferred.
• 3+ years of business experience working in a professional environment, with 1 year of this experience in any of the following areas: e-commerce development, including sales or marketing strategy, design strategy, self-employed entrepreneur, or business analytics required

Preferred

• Experience connecting the dots between data points and drawing conclusions/recommendations from syndicated data (Nielsen, IRI, PowerBI etc.) to drive new business initiatives and project success highly preferred
• Experience working in digital marketing or e-commerce development, including sales or marketing strategy preferred
• Experience in AI-enabled problem solving and learning agility
• Don’t meet all the qualifications listed under “other”? These are preferred, but not required.

Benefits

• Incentives and/or benefit packages may vary depending on the position. Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits.