Associate Brand Marketing Manager

New York, USA (Hybrid)

$94K/yr – $110K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive Noom’s brand through influencer operations, creative execution, and cross-functional partnerships.

  • Must-have: 3–5 years in brand or influencer marketing.
  • Must-have: experience briefing, reviewing, and approving influencer content.
  • Standout: hybrid role with in-office days in NYC or Princeton and cross-functional collaboration across Creative, Media, and Product.

Job Description

Responsibilities

  • Support creative production by partnering with the Director of Brand Marketing to plan and execute ATL campaigns across TV, video, and digital, coordinating deliverables from brief through final delivery
  • Run influencer and creator operations end-to-end, including drafting briefs, managing timelines, reviewing content for brand alignment and compliance, and guiding deliverables through internal approvals
  • Act as a brand guardian by supporting the rollout of brand guidelines and reviewing externally facing content to ensure consistency and quality across channels
  • Drive brand intelligence by preparing Quarterly Brand Health Tracker readouts, contributing to strategic research initiatives, and synthesizing competitive insights into actionable recommendations
  • Support brand partnerships and activations by coordinating logistics, timelines, and cross-functional collaboration across creators, cultural platforms, and partner brands

Requirements

  • 3–5 years of experience in brand marketing, influencer marketing, or a related field, ideally within a high-growth consumer brand, digital health company, or agency environment
  • Strong brand intuition with a keen eye for creative excellence and consistency across diverse customer touchpoints
  • Experience managing influencer and creator partnerships, including briefing, content review, approvals, and relationship management
  • Comfort working with data, including brand tracking, campaign performance metrics, and research insights, with the ability to translate findings into clear narratives
  • Excellent project management skills with the ability to manage multiple workstreams and deliver high-quality work on time
  • A collaborative mindset and experience working cross-functionally with teams such as Creative, Media, and Product

Preferred

    Benefits

    • Noom offers a comprehensive and generous total rewards package. This generally includes a discretionary performance-based bonus, stock awards, healthcare, disability & retirement benefits, paid holidays and paid leave, and various wellness programs, etc.

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