Associate Brand Marketing Manager, Global Trade Shows at GIA (Gemological Institute of America) | Carlsbad, CA | $89K/yr – $109K/yr

GIA (Gemological Institute of America)

Associate Brand Marketing Manager, Global Trade Shows

Carlsbad, CA (On-site)

$89K/yr – $109K/yrMid Level6+ years expFull time

Posted 5 months ago

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Job Summary

Role leads global trade show strategy, budgets, vendor management, and brand standards across GIA events. Requires 6+ years in Brand Management or Corporate Trade Shows with strong stakeholder collaboration; CMP is a plus. Benefits reflect the organization’s global nonprofit mission and opportunities for training.

Job Description

Responsibilities

Partner with global stakeholders, Brand Marketing, and Market Development to define trade show goals, strategies, and integrated marketing plans.
Ensure exceptional brand standards across all GIA trade shows and event activities.
Provide direction and mentorship to trade show and events team members.
Manage trade show and events budgets.
Maintain the annual event calendar, vendor records, contracts, floor plans, budgets, and key documentation.
Review and manage vendor contracts and relationships.
Stay current with trends in trade show management, experiential design, and technology.
Collaborate with internal teams across global time zones to establish trade show objectives and deliverables.
Lead booth design, graphics development, and creative briefing processes.
Oversee additional GIA trade show activations, including Show Service Laboratories and on‑site events.

Requirements

Education: Bachelor’s degree in Marketing or Communications preferred; CMP certification a plus.
Experience: 6+ years in Brand Management, Corporate Trade Shows, or related marketing roles. Agency experience is a plus.
Technical Skills: Advanced marketing knowledge with strong analytical and communication skills.
Experience managing complex stakeholder groups and multiple concurrent projects.
Understanding of design principles and creative brief writing.
Strong aesthetic judgment and attention to detail.
Core Competencies Excellent written and verbal communication
Strong interpersonal and collaborative skills
Ability to navigate and solve complex issues
Exceptional time management and organizational skills

Preferred

CMP certification a plus

Benefits

Working at GIA With a reach that spans the globe — GIA is a nonprofit institute dedicated to ensuring the public trust in gems and jewelry through cutting edge gemological research and rigorous education programs.
We have shaped the gem industry, protected millions of consumers and taught generations of jewelers and gemologists all over the world since 1931.
GIA offers competitive salaries and exceptional benefits as well as training opportunities to employees all over the globe.

GIA (Gemological Institute of America)

Beauty is in the eye of the beholder. But quality is a matter of science. At the Gemological Institute of America, we’ve spent nearly 100 years ensuring that diamonds, colored stones, and pearls are assessed, cataloged, and graded on their quality, with unbiased scientific precision. We wrote the book on diamond grading. Our International Diamond Grading SystemTM is the global standard. As the home of gemological research and education, we invented many of the instruments used by the international gem and jewelry industry, and we created the 4Cs of diamond quality. Color, Clarity, Cut, Carat Weight. Today, the 4Cs scientifically ensure public trust in our industry. We do not buy, sell or appraise diamonds. As a nonprofit public benefit institute, we provide the expertise, quality reports, and verifications that everyone from miners to merchants and you can trust when making your next diamond decision. Ask for a GIA report. If they don’t have one, ask for a new jeweler.

Founded in 1931

Carlsbad, California, USA

3.3K employees (496 in marketing)

gia.edu