Responsibilities

• The Associate Brand Manager (ABM), will help define and execute strategies that drive growth for Tillamook for one or more of our six premium dairy categories Cheese, Ice Cream, Cream Cheese, Butter, Yogurt and Sour Cream.
• The ABM is responsible for assisting in the strategic planning for their assigned category, managing the annual planning process, building a 3–5-year strategic vision to tactical project development.
• The ABM is responsible for managing innovation for their assigned category from inception to in-market execution. Driven by insights related to market insights, consumer insights, syndicated data, and competitive trends.
• The ABM is the expert on their assigned category, analyzing consumer data and insights to make business recommendations, and regularly report on those insights and data trends.
• The ABM is a results-oriented, cross functional leader with excellent communications skills to drive alignment of category initiatives to drive growth for the organization.
• Assists the Category Manager by helping define the assigned category strategy and executing the objectives to drive new products and categories to market.
• Assists the Category Manager to identify, define and execute category positioning, product offerings, merchandising recommendations, pricing approach, packaging improvements and new platform development.
• Develops and presents briefs for new products and packages.
• Provides inputs and recommendations for strategic planning for the annual operating plan and long-range plan.
• Assists in developing tools, resources and training programs that empower the sales team to effectively communicate the value proposition of new products, innovation, or strategies.

Requirements

• 3+ years of relevant experience in brand management, marketing, innovation or general management in consumer packaged goods
• Strong understanding of financials and P&L Management
• Experience with product launches
• Experience in product improvement projects
• Experience in developing professional presentations
• Understanding of consumer research types and how it augments category narratives
• Hands on experience in analyzing and deriving insights from scan and panel data (such as IRI, Nielsen)

Benefits

• We offer outstanding benefits to our employees. For more information, please visit the careers page: www.tillamook.com/careers .