Associate Brand Manager

Los Angeles, CA (On-site)

$90K/yr – $105K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Drive brand management and go-to-market execution for new launches and ongoing menu programs.

  • Own briefs and brand strategy for launches and menu programs.
  • Must-have: 3–4 years in brand management plus marketing degree.
  • Coordinate cross-functional GTM with CRM, Loyalty, Social, and Marketplace teams.

Job Description

Responsibilities

  • Develop assignment briefs and brand strategy across new launches and ongoing menu programs, translating consumer and competitive insights into clear creative direction for internal teams and agency partners
  • Lead go-to-market planning and 360 execution for new product launches, partnering with channel teams across CRM, Loyalty/Digital, Social, and Marketplace to drive integrated rollouts
  • Foster a high-functioning working relationship with the internal Creative team and agency partners, managing feedback loops and approvals to bring breakthrough campaigns to life on time and on brand
  • Collaborate closely with the Culinary, Supply Chain, Operations, and Finance teams on menu innovation and ongoing menu optimization initiatives, driving ideation, consumer positioning, and launch readiness
  • Support annual marketing calendar management and lead performance reporting across launches
  • Own product financials for relevant menu programs, contributing a clear financial understanding of the business
  • Manage cross-functional communications, project timelines, and workback schedules to ensure seamless execution across all programs
  • Track and manage budgets across owned programs, including spend, POs, and reconciliation in partnership with Accounting
  • Bring a business owner mindset to every program, balancing creative ambition with financial and operational reality

Requirements

  • Bachelor's Degree in Marketing or related field
  • 3-4 years of experience in a Brand Management or similar Marketing role (brand marketing, integrated marketing, content strategy, or campaign management)

Preferred

  • Strong communication, attention to detail, and organizational skills
  • Exceptional interpersonal, communication, cross-collaboration, and team skills
  • Ability to solve problems both independently and as part of a team
  • Curious and positively resilient
  • Proven project management skills with experience owning timelines and cross-functional workstreams
  • Knowledgeable in AI tools and how to leverage them to optimize workflows and drive efficiency
  • Adaptable to a fast-paced work environment with shifting priorities
  • Experience in using consumer insights and data to drive decision-making
  • Comfortable with data analytics and product financials

Benefits

  • Highly competitive pay + bonus plan
  • Three different medical plans to suit your and your family's needs
  • Dental and Vision insurance
  • Flexible PTO plan
  • 401k program
  • Employee HSA and FSA
  • Complimentary greens
  • An opportunity to make a real impact on the people around you, both by growing them and by connecting them to real food
  • To live the sweetlife and celebrate your passion + purpose
  • A collaborative team of people who live our core values and have your back
  • A clear career path with opportunities for development, both personally and professionally
  • Free sweetgreen swag
 sweetgreen logo

sweetgreen

3.4 Glassdoor

sweetgreen is a destination for real food. We believe the choices we make every day about what we eat, where it comes from, and how it’s made have a lasting impact on our communities. From the seed to the store, we’re involved in every step of the supply chain, working with partners and farmers we know and trust. We make our food from scratch in each sweetgreen every day, using whole produce delivered that morning. As sweetgreen grows, we’re dedicated to working with the right people. We’ve built a team of over 5,000 hardworking individuals who care about developing future leaders and live our core values daily. We meet farmers before we meet landlords. We turn our new neighbors into friends. We’re building a brand that connects to local neighborhoods and leaves communities better off than we found them. Our mission is to inspire healthier communities, by connecting people to real food. With over 220 locations across PA, MA, DMV, NY, CA, IL, TX, CO, and FL, we’ve worked hard to build a company with passion and purpose - and we’re just getting started.

Founded in 2007
Los Angeles, California, USA
2.7K employees (59 in marketing)
51% recommend to a friend
50% CEO approval

Traffic Signals

Monthly Visitors
905.2K
Monthly Google Ads Budget
$527.7K
Traffic Source Mix
Search
45.7%
Direct
49.7%
Referral
3.6%
Social
0.7%
Paid
0.3%

Headcount Trend

Current headcount: ~2.7K

Marketing Team

Marketing Team Size
34 (1% of company)
Median Career Experience
8 years
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$478.6M
Last Raise
$150M
Series I, 6 years ago

Funding History

  • Sep 2019
    Series I • $150M
  • Nov 2018
    Series H • $200M
  • May 2018
    Series Unknown

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